TMCnet - World's Largest Communications and Technology Community



Rogue Wave Software Partners with Catapult PR for the Second Time to Create a New Strategic Narrative that Aligns and Supports Business Expansion
[May 16, 2017]

Rogue Wave Software Partners with Catapult PR for the Second Time to Create a New Strategic Narrative that Aligns and Supports Business Expansion

BOULDER, Colo., May 16, 2017 /PRNewswire/ -- Catapult PR-IR (, a leading high-tech PR firm and creator of Strategic Narrative Marketing, today announced it has completed its second Strategic Narrative messaging project with Louisville, Colo.-based Rogue Wave Software ( – a leader in software development tools, components, and platforms for mission-critical applications. Catapult provides a full-day Strategic Narrative discovery workshop and subsequent messaging framework that blends an industry narrative with company positioning and messaging to help clients align around a common, higher purpose.

Catapult PR-IR Logo. (PRNewsFoto/Catapult PR-IR)

"We re-engaged with Catapult because they were instrumental in helping us uncover and articulate a clear, unified corporate message that aligned the business and supported our range of software technology solutions," said Christine Bottagaro, chief marketing officer at Rogue Wave. "As our company and offerings evolved over time, we brought Catapult back in to facilitate a strategic messaging workshop. This helped us discover our core value proposition and position in the market, and resulted in an industry narrative that will guide our company forward."

Recently, through acquisitions that expanded the company's scope of capabilities, Rogue Wave transitioned beyond being a software code-focused organization to a company helping customers more broadly address their strategic initiatives. With Catapult's help, Rogue Wave revamped its corporate messaging with a new central tagline: Innovate with Confidence. This new tagline encompasses products and services while aliging the organization under a single cohesive message.

"We were thrilled to work with Rogue Wave again in order to re-align their messaging around the growing business," said Guy Murrel, co-founder and principal at Catapult. "Through the process, Rogue Wave identified the industry megatrends that fuel acquisitions and provide the backdrop for the company message. This market context helped the leadership team identify a tagline that is meaningful to the company vision, its customers, and the software industry at-large."

For more than 17 years, Catapult has helped companies identify and align their positioning and messaging strategies. As a result of these experiences, Catapult launched a Strategic Narrative Marketing process that begins with a one-day, on-site discovery session with key company stakeholders. The session is facilitated by Catapult and includes targeted discussions through a step-by-step process. During the session, attendees are asked to discuss market dynamics/trends, popular industry perceptions, challenges and opportunities, and possible new categories and/or best practices. Catapult then analyzes the feedback and delivers a 100-percent unique industry narrative that focuses on a company's industry vision and leadership. Through the process, the company's view of its industry and category vision are revealed to create a singular umbrella message under which the entire organization can align.

More Information

To learn more about the Workshop, visit:

Tweet This: .@RogueWaveInc taps @catapultpr #StrategicNarrative workshop to align company messaging around new capabilities

About Rogue Wave Software

Rogue Wave Software is the largest independent provider of cross-platform software development tools, components, and platforms in the world. Through decades of solving the most complex problems across financial services, telecommunications, healthcare, government, academia, and other industries, Rogue Wave tools, components, platforms, and services enable developers to write better code, faster.

About Catapult PR-IR

Since 1999, Catapult has helped b-to-b tech firms grow and prosper through its blend of strategic messaging, media and analyst relations, social media and content marketing services. It is the creator of Strategic Narrative Marketing, a new, much-needed approach that helps organizations define and lead new or existing categories as a strategy to stand out, say something compelling and differentiate from competitors. For more information on Catapult, call 303-581-7760 or visit the company's web site at

Media Contact:
Terri Douglas 
Catapult PR-IR
303-581-7760, Ext. 18


To view the original version on PR Newswire, visit:


[ Back To's Homepage ]

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2018 Technology Marketing Corporation. All rights reserved | Privacy Policy