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Reynolds Family Homes Hopes to Introduce a New ``Sean John'' Model
[March 15, 2006]

Reynolds Family Homes Hopes to Introduce a New ``Sean John'' Model

COLUMBUS, Ohio --(Business Wire)-- March 15, 2006 -- RPM Ventures, LLC dba Reynolds Family Homes (RFH) ( is currently seeking an agreement with Bad Boy Worldwide Entertainment Group to license the name "Sean John," for one of its models.

Tony Reynolds, founder of RFH, believes music impresario, fashion designer and business mogul, Sean "Diddy" Combs, recognizes the value of another revenue stream to his business. Comb's empire already includes Sean John clothing, two upscale restaurants and Blue Flame marketing.

"Martha Stewart Omnimedia Living launched her new model with KB Homes in Cary, N.C. last week," Reynolds said. "We already have contacted Mr. Combs office."

"I felt we needed a name for this 3000+ sq ft model that will exemplify the class, drive and determination of a young Black executive," Reynolds said. "Immediately Mr. Combs comes to mind."

Reynolds has become known as the "Hip Hop Builder" nationwide for giving model names like, "P-Lo," "Platinum Grillz," etc. "Our first priority is building fine, quality affordable housing," Reynolds said. "Tinkering with the naming scheme hasn't had any negative impact. It's not like I have a FITCH 'AA' Rating to be concerned," he said.

Reynolds hopes Mr. Combs will not be swayed by the recent housing bust predictions. Fewer than 15 percent of Americans surveyed in a recent Bloomberg/Los Angeles Times poll expect home prices to fall during the next six months. Double that, 36 percent, believe prices will increase. Echoing that is President Bush's new top economist, Edward Lazear, the chairman of the White House's Council of Economic Advisers. "If you look at the housing market and say, are housing prices going up where job growth is high, where wage growth is high, where demographic movement brings people into the housing market? All of those things seem to be true," Lazear said.

Home prices jumped nearly 13 percent from the fourth quarter of 2004 to the same period last year, according to the Office of Federal Housing Enterprise Oversight.

"Our business partners at Window Rock (OTC:WRKC) encourage our marketing," Reynolds said.

Recently RFH had a grand opening for their "P-Lo" model. Columbus City Council Health, Housing, and Human Services Chairwoman, Charleta Tavares, cut the ribbon.

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