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retailX to Debut 2021 Brand Experience Awards
[July 20, 2021]

retailX to Debut 2021 Brand Experience Awards


The 2nd annual Brand Experience Award presentation will be held during the retailX 2021 conference and exhibition, August 24-25 in Chicago at the McCormick Place Convention Center. The winning brands will be announced on the Smart Commerce stage, Tuesday, August 24th at 5:30pm and are sponsored by solution-based merchandising and packaging leader Westrock and omnichannel customer engagement platform Emarsys.

This year's winners are being selected from a group of more than 60 nominations and are focused on retail and direct-to-consumer (DTC) brands that are winning customer attention and affection across all stages of the shopping journey. A selection of brands nominated include: Mattel, Pepsico, UNTUCKit, Urban Stems, Sam's Club, US Cellular, M&M Mars, Cuisinart and Hy-Vee.

The Brand Experience Awards were created to spotlight retail brands and businesses that are redefining the rules of interaction, engagement and loyalty. Winners have implemented new tools and strategies in one or several areas of the brand experience, raising the stakes for their competitors and the entire retail industry.

Last year's awards were presented to 17 companies including Allbirds, The Vitamin Shoppe, L'Oreal, e.l.f. Cosmetics and Boost Mobile.

Brand Experience Award winners are implementing new technologies and strategies in one or more of the following 10 areas:

    li > Digital Innovation: Creating a Cohesive Brand Experience
  • Pop-Ups, Events, Partnerships & Other Brand Activations
  • Store Design and Experiential Retail
  • Marketing Campaigns for the Complete Shopper Journey
  • Mobile & Social Optimization
  • Customer Retention & Loyalty
  • The Convergence (News - Alert) of Content & Commerce
  • Marketplace Strategies & Technologies
  • Last Mile & Fulfillment Experiences
  • Most Effective Pivot Strategy



In addition to being presented with an award live at retailX 2021, winners will receive spotlight coverage on both the Retail TouchPoints and retailX websites as well as their social media channels, respectively.

This year, retailX will boast more than 90 speakers delivering content on the latest trends and technologies in retail. The event is the first large-scale in-person retail industry conference and exhibition since early 2020.


The two-day conference and exhibition will include a diverse exhibitor roster, an immersive retail experience presented by WestRock, and expert-led educational sessions featuring top executives from companies including David's Bridal, AptDeco, Target (News - Alert), Hella Cocktail Co., Vitamin Shoppe, Rebag, Rite Aid, and Under Armour, Madison Reed, among many others.

As the go-to retail industry event and resource, retailX will continue to deliver year-round content, both live and virtual, providing industry executives access to educational opportunities, solution-based programming, and insights into retail trends and consumer behaviors.

For further details or to arrange an interview with a retailX executive, please contact: Jesse Smiley or Annastasia Rosip at retailX@thesmileycollective.co.

Media Registration Is Now Open For retailX - Click Here To Register.

About retailX

As a physical event and digital platform, retailX provides direct access to the technology and trends shaping the digital future of retail. Catering to omnichannel and ecommerce retailers and brands, retailX is the ultimate resource to advance in the retail industry's evolution. retailX is owned and produced by Emerald.

About Emerald

Emerald is a leader in building dynamic, market-driven platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers' businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.


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