Residential Water Purifier Market size is set to grow by USD 11,683.28 mn from 2023-2027, Growing demand for premium products to boost the market - Technavio

NEW YORK, May 26, 2023 /PRNewswire/ -- The global residential water purifier market size is estimated to grow by USD 11,683.28 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 9.92% and the growth momentum will progress during the forecast period. APAC is estimated to account for 77% of the global market growth. New product launches, enhanced marketing and promotional efforts, and expansion of distribution networks are some of the factors that drive the market growth. Moreover, increasing urbanization and rapid industrialization reduce drinking water quality in larger economies such as India, China, and Indonesia. Low-income consumers are opting for gravity-based home water purifiers, while high-income (HNI) consumers are investing in RO and UV water purifiers. Hence, middle-class consumers relying on domestic water filters as a source of pure drinking water in larger nations drive market growth in the region. For more insights on the historic period (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

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• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession 
• Global competitiveness and key competitor positions 
• Market presence across multiple geographical footprints - Strong/Active/Niche/Trivial - buy the report!

Residential Water Purifier Market - Segmentation Assessment
Segment Overview
This residential water purifier market report extensively covers market segmentation by distribution channel (offline and online), technology (multiple technology-based water purifier, RO water purifier, UV water purifier, and gravity-based water purifier), and geography (APAC, Europe, North America, South America, and Middle East and Africa).

• The market share growth by the offline segment will be significant for overall market growth during the forecast period. These channels include specialty stores, hypermarkets, convenience stores, and department stores. Sales through offline sales channels gradually decline due to changing consumer preferences for shopping on online platforms. Market vendors sell through local retailers to drive sales through offline channels, whereas providers drive sales by implementing various marketing strategies. Hence, these efforts from both vendors and providers drive segment growth for the offline residential water purifier segment during the forecast period.

Insights on the market contribution of various segments including country and region wise, historic (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Residential Water Purifier Market – Market Dynamics
Key factor driving market growth

• Increasing instances of waterborne diseases and deteriorating water supply quality notably drive the residential water purifier market growth.
• Due to rapid urbanization and strong industrialization, many power plants and chemical plants, which release toxic substances, are being built around the world.
• They also dispose of toxic substances in rivers, ponds, reservoirs, and other bodies of water. This practice not only pollutes surface water but groundwater as well and the contaminated water gradually enters the larger body of water used as a source of drinking water.
• Hence, declining water quality and growing awareness of the health hazards of consuming polluted and dirty water are expected to boost the growth of the market during the forecast period. 

Leading trends influencing the market 

• Growing demand for premium products is an emerging trend influencing the residential water purifier market growth. 
• Due to the increasing purchasing power and rising disposable incomes, consumers gradually increase their spending on premium water filters for private homes.
• This leads vendors to invest in innovative raw materials and technologies, which can improve home appliance performance and improve home water treatment.
• Thus, the growing demand for premium and innovative home water purifiers pushes suppliers to offer more such products.
• Hence, such factors drive the growth of the residential water purifier market during the forecast period. 

Major challenges hindering the market growth

• The easy availability of packaged drinking water challenges the residential water purifier market growth. 
• The availability of product variations such as flavored and vitamin-enriched water contributes to the increased demand. 
• Most consumers in rural areas of developing nations in APAC and MEA find packaged water cheap and readily available in bottles and cans of various sizes, which allows consumers to dispense the product on demand.
• Thus, demand for packaged drinking water is increasing in emerging markets. Hence, such factors challenge market growth during the forecast period. 

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Residential Water Purifier Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the residential water purifier market between 2023 and 2027
• Precise estimation of the size of the residential water purifier market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the residential water purifier market across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of residential water purifier market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Technology
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global residential water purifier market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global residential water purifier market 2017 - 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.3 Technology Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Technology Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Technology

• 7.1 Market segments 
• Exhibit 44: Chart on Technology - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Technology - Market share 2022-2027 (%)

• 7.2 Comparison by Technology 
• Exhibit 46: Chart on Comparison by Technology
• Exhibit 47: Data Table on Comparison by Technology

• 7.3 Multiple technology-based water purifier - Market size and forecast 2022-2027 
• Exhibit 48: Chart on Multiple technology-based water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Multiple technology-based water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Multiple technology-based water purifier - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Multiple technology-based water purifier - Year-over-year growth 2022-2027 (%)

• 7.4 RO water purifier - Market size and forecast 2022-2027 
• Exhibit 52: Chart on RO water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on RO water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on RO water purifier - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on RO water purifier - Year-over-year growth 2022-2027 (%)

• 7.5 UV water purifier - Market size and forecast 2022-2027 
• Exhibit 56: Chart on UV water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on UV water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on UV water purifier - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on UV water purifier - Year-over-year growth 2022-2027 (%)

• 7.6 Gravity-based water purifier - Market size and forecast 2022-2027 
• Exhibit 60: Chart on Gravity-based water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Gravity-based water purifier - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Gravity-based water purifier - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Gravity-based water purifier - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Technology 
• Exhibit 64: Market opportunity by Technology ($ million)
• Exhibit 65: Data Table on Market opportunity by Technology ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 India - Market size and forecast 2022-2027
• Exhibit 95: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 US - Market size and forecast 2022-2027
• Exhibit 103: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 107: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 A. O. Smith Corp. 
• Exhibit 119: A. O. Smith Corp. - Overview
• Exhibit 120: A. O. Smith Corp. - Business segments
• Exhibit 121: A. O. Smith Corp. - Key offerings
• Exhibit 122: A. O. Smith Corp. - Segment focus

• 12.4 Amway Corp. 
• Exhibit 123: Amway Corp. - Overview
• Exhibit 124: Amway Corp. - Product / Service
• Exhibit 125: Amway Corp. - Key news
• Exhibit 126: Amway Corp. - Key offerings

• 12.5 AQUAPHOR International OU 
• Exhibit 127: AQUAPHOR International OU - Overview
• Exhibit 128: AQUAPHOR International OU - Product / Service
• Exhibit 129: AQUAPHOR International OU - Key offerings

• 12.6 Berkshire Hathaway Inc. 
• Exhibit 130: Berkshire Hathaway Inc. - Overview
• Exhibit 131: Berkshire Hathaway Inc. - Business segments
• Exhibit 132: Berkshire Hathaway Inc. - Key news
• Exhibit 133: Berkshire Hathaway Inc. - Key offerings
• Exhibit 134: Berkshire Hathaway Inc. - Segment focus

• 12.7 BRITA SE 
• Exhibit 135: BRITA SE - Overview
• Exhibit 136: BRITA SE - Product / Service
• Exhibit 137: BRITA SE - Key offerings

• 12.8 Culligan International Co. 
• Exhibit 138: Culligan International Co. - Overview
• Exhibit 139: Culligan International Co. - Product / Service
• Exhibit 140: Culligan International Co. - Key offerings

• 12.9 Eureka Forbes Ltd. 
• Exhibit 141: Eureka Forbes Ltd. - Overview
• Exhibit 142: Eureka Forbes Ltd. - Product / Service
• Exhibit 143: Eureka Forbes Ltd. - Key offerings

• 12.10 Haier Smart Home Co. Ltd. 
• Exhibit 144: Haier Smart Home Co. Ltd. - Overview
• Exhibit 145: Haier Smart Home Co. Ltd. - Business segments
• Exhibit 146: Haier Smart Home Co. Ltd. - Key offerings
• Exhibit 147: Haier Smart Home Co. Ltd. - Segment focus

• 12.11 Honeywell International Inc. 
• Exhibit 148: Honeywell International Inc. - Overview
• Exhibit 149: Honeywell International Inc. - Business segments
• Exhibit 150: Honeywell International Inc. - Key news
• Exhibit 151: Honeywell International Inc. - Key offerings
• Exhibit 152: Honeywell International Inc. - Segment focus

• 12.12 KENT RO Systems Ltd. 
• Exhibit 153: KENT RO Systems Ltd. - Overview
• Exhibit 154: KENT RO Systems Ltd. - Product / Service
• Exhibit 155: KENT RO Systems Ltd. - Key offerings

• 12.13 Koninklijke Philips NV 
• Exhibit 156: Koninklijke Philips NV - Overview
• Exhibit 157: Koninklijke Philips NV - Business segments
• Exhibit 158: Koninklijke Philips NV - Key news
• Exhibit 159: Koninklijke Philips NV - Key offerings
• Exhibit 160: Koninklijke Philips NV - Segment focus

• 12.14 LG Electronics Inc. 
• Exhibit 161: LG Electronics Inc. - Overview
• Exhibit 162: LG Electronics Inc. - Product / Service
• Exhibit 163: LG Electronics Inc. - Key offerings

• 12.15 Panasonic Holdings Corp. 
• Exhibit 164: Panasonic Holdings Corp. - Overview
• Exhibit 165: Panasonic Holdings Corp. - Business segments
• Exhibit 166: Panasonic Holdings Corp. - Key news
• Exhibit 167: Panasonic Holdings Corp. - Key offerings
• Exhibit 168: Panasonic Holdings Corp. - Segment focus

• 12.16 Unilever PLC 
• Exhibit 169: Unilever PLC - Overview
• Exhibit 170: Unilever PLC - Business segments
• Exhibit 171: Unilever PLC - Key news
• Exhibit 172: Unilever PLC - Key offerings
• Exhibit 173: Unilever PLC - Segment focus

• 12.17 Whirlpool Corp. 
• Exhibit 174: Whirlpool Corp. - Overview
• Exhibit 175: Whirlpool Corp. - Business segments
• Exhibit 176: Whirlpool Corp. - Key offerings
• Exhibit 177: Whirlpool Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 178: Inclusions checklist
• Exhibit 179: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 180: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 181: Research methodology
• Exhibit 182: Validation techniques employed for market sizing
• Exhibit 183: Information sources

• 13.5 List of abbreviations 
• Exhibit 184: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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