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Research and Markets: Media Use Across Platforms - Discover the Challenges and Opportunities
[November 27, 2012]

Research and Markets: Media Use Across Platforms - Discover the Challenges and Opportunities

DUBLIN --(Business Wire)--

Research and Markets ( has announced the addition of the "Media Use Across Platforms" report to their offering.

Media Use Across Platforms draws data from more than 20 sources to document the increasing consumer adoption of Internet-connected devices, and to show how consumer engagement with particular media types is increasingly fluid across digital platforms.

For those involved in licensing entertainment and media properties, the general takeaway from these findings spells both challenge and opportunity. The teardown of silos means that it may be increasingly difficult for intellectual property owners and their licensees to confine usage rights to a single platform (e.g., broadcast television distribution of a series may come with some Internet streaming rights or options as well). But an understanding of this new consumer behavior will help IP owners and their licensees maximize the value of their respective content portfolio.

Key Topics Covered:


Television Marketers Eye Second Screen' Apps For Audience (News - Alert) Engagement, Sponsorship

Top TV Shows On Getglue, September 2011

Content Of Facebook Posts By Users Who Are Online While They Watch Tv, January 2011

Social Networks, Blogs Grab Most Eyeballs; Online Video Profiles, Preferences Emerge

How Online (Streaming) Video Viewers Find New Videos To Watch

Social Networking App Users, By Age

Why Consumers Watch Online (Streaming) Video

Consumers Perceive Phone (News - Alert) As Multi-Purpose, Multi-Media Hub

How Americans Use Their Mobile Phones, Smartphones Vs. Other Cell Phones

Adults Who Have Downloaded Apps To Cell Phones, By Age, Education, And Income

Text Is Top Use For Mobile, But Apps Growing

How Americans Age 13 And Older Used Their Mobile Phones In Fourth Quarter 2011

Mobile Consumers View Phone As Their Primary Entertainment Device

Tablets Have Widespread Appeal, But Price Is Still An Issue

Consumer Interest In Owning Tablets, By Gender, Age, And Income, February 2011 Vs. September 2011

Ownership Of Tablets, By Income, February 2011 Vs. September 2011

Tablets Used For Tv And Movies

Ipad Users Listen To Music, Play Casual Games

Average Ipad App Sessions Per Month, By Genre

Game Change: Console Owners Streaming More Video

Share Of Game Console Time, October 2011

Ereader Owners Read More Books

Books Bought In The Past Year, By Ereader Users And Non-Users

Books Read In A Typical Year, By Ereader Users And Non-Users

App Preferences And Behaviors Among Smartphone-Owning Moms

Popularity Of Select App Categories Among Moms, 2011

How Much Moms Typically Spend On Apps, 2011

How Moms Learn About New Apps, 2011

Personal Recommendations Drive Mobile App Downloads

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