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Prevention Magazine Appoints Siobhan O'Connor and Jessica Branch to Senior Editor
[November 29, 2010]

Prevention Magazine Appoints Siobhan O'Connor and Jessica Branch to Senior Editor

NEW YORK --(Business Wire)--

Prevention magazine Editor-in-Chief Diane Salvatore announced today the appointments of Siobhan O'Connor and Jessica Branch to Senior Editor, effective today and 12/1, respectively. Prevention magazine is the #1 healthy lifestyle brand in the U.S. and published by Rodale Inc.

Salvatore says, "I'm very pleased to announce Siobhan and Jessica as additions to the Prevention team. Their talents will enrich even further the quality of Prevention's editorial coverage and creativity, and continue our tradition of great reporting, service, insight and advocacy for our 10 million readers."

O'Connor is the recipient of an Earth Journalism Award (2009) and RAIA Design and Criticism Award (2010) and was recently named a Folio Award finalist. She was most recently Features Editor at the twice-ASME-nominated GOOD magazine since 2007; prior to that, she was Deputy Editor at King. She has also held editorial positions at Blender, The Source (News - Alert), and Paper, and has written for Vibe and The Daily Green. O'Connor is the co-auhor of the critically acclaimed natural health and beauty book No More Dirty Looks (De Capo Lifelong Books). She has made media appearances on NBC's TODAY, MTV, CBS's The Doctors and NPR (News - Alert) among others. She attended Columbia University in New York.

Branch is the recipient of the 2008 Award for Excellence in Health Care Journalism from the Association of Health Care Journalists and the 2006 Public Service Award from National Citizens' Coalition for Nursing Home Reform. Before freelancing for the last year, she was the Senior News Editor at Good Housekeeping, since 2007. Prior to that, she was Senior and Articles Editor at Ladies' Home Journal, since 2004. Branch has held various editorial and producing posts at, Citysearch (News - Alert).com, Glamour and Esquire. Branch holds a Ph.D. and M. Phil. in Comparative Literature from Yale University where she has taught, and a B.A. in Humanities, summa cum laude, from Case Western Reserve University.

Prevention is the #1 healthy lifestyle brand in the U.S., with a magazine audience of more than 10.2 million readers as well as the top online health magazine destination ( with 2.6 million unique visitors each month, 22 million page views and 1.3 million in newsletter distribution. Prevention also publishes branded books-most recently 400 Calorie Fix and the best-selling Flat Belly Diet! franchise-special-interest publications, bookazines, DVDs, and 16 international editions. In 2009, nearly 50 million Prevention-branded products were sold. Prevention also publishes one-of-a-kind studies in the fields of beauty (Prevention Defy Your Age Beauty Report), food (Shopping for Health with the Food Marketing Institute) and healthcare (Consumer Reaction to DTC Advertising of Prescription Drugs).

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