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PowerReviews Announces Industry's First Product-Specific Insights Solution for Reviews & Consumer FeedbackCHICAGO, Feb. 21, 2019 /PRNewswire/ -- PowerReviews, a global technology leader in reviews and user-generated content to more than 1,000 global brands and retailers, today announced the introduction of Product Pulse, the industry's first advanced-analytics solution providing brands with actionable product-specific insights, based on strengths, opportunities for improvement and areas of differentiation. PowerReviews has been on a mission for the last three years to bring clients more actionable insights, leveraging the robust volume of consumer reviews captured each day. Powered by the company's new Intelligence Engine, clients can now drive consumer-centric innovation at scale with quantified, unbiased insights across merchandising, product and marketing quickly and easily. The Intelligence Engine, which leverages advanced natural language processing and sentiment analysis, has evaluated over 40 million consumer reviews thus far, revealing more than 2 million unique topics that consumers care about. This rich data, visualized through the intuitively designed Product Pulse, provides brands with new insights into how products are resonating in the market as well as where new opportunities exist. "As competition increases, it's never been more important for brands to deliver the right products, with the right messaging, at the right time and place," said Sara Rossio, Chief Product Officer at PowerReviews. "Forthe first time, brands can quickly get trusted, unbiased insights from consumer feedback to shape more informed strategies across their organizations." "Product Pulse is a powerful tool for ecommerce professionals looking to build and sell better products," said Paul Markovic, Ecommerce Director at Milk Makeup. "The intuitive visualizations and straight-forward design make analyzing customer sentiment easy–not only saving valuable analysis time but also bringing important data to my decision making." Leverage PowerReviews' Product Pulse to:
Product Pulse is the first of many new PowerReviews analytics solutions leveraging consumer reviews as a source of feedback. Clients can expect more innovative solutions which holistically evaluate brands and industries in comprehensive and insightful ways. About PowerReviews Contact:
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