Paytronix and PYMNTS Report: Regional Preferences on Restaurant Ordering Options, Loyalty Programs & Subscriptions Vary Across U.S.
NEWTON, Mass., April 25, 2022 (GLOBE NEWSWIRE) -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today published the latest report in its ongoing series “The Digital Divide: Regional Variations in US Food Ordering Trends And Digital Adoption,” a PYMNTS and Paytronix collaboration, which examines regional variation in consumers’ views and attitudes toward restaurant ordering options, loyalty programs and subscriptions. Being aware of these regional preferences can help restaurant owners craft offerings, promotions, and loyalty programs to fit regional expectations and tastes to drive sales.
Download the full report, The Digital Divide: Regional Variations In US Food Ordering Trends and Digital Adoption.
“Restaurants are built on personalized experiences and understanding guest preferences by region is a key part of building strong affinity between a guest and a restaurant brand,” said Michelle Tempesta, Chief Marketing Officer, Paytronix Systems. “Local and regional managersneed the ability to tailor messages, offers, pricing, and menu language nuances to appeal to their audiences.”
QSRs – Consumers in the South strongly prefer Quick Service Restaurants, with 68% of consumers surveyed in this region saying they regularly order from these restaurants. Northeastern consumers are the least likely to order from QSRs, with 59% having ordered from one in the past month. This compares to the national average of 63% of consumers who order from QSRs regularly.
Promotions and Sales – Consumers in the Midwest are most drawn to restaurants that offer promotions and sales. QSR customers in the Midwest find promotions and sales particularly enticing, with 34% of consumers surveyed saying they are a deciding factor in selecting a restaurant.
Third-Party Aggregators – Consumers in the Northeast use restaurant aggregators like Grubhub and Uber Eats the most, while Midwesterners and Southerners use aggregators the least.
Read the previous Delivering on Restaurant Rewards Reports.
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