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Parks Associates: Only 9% of U.S. Broadband Households Think Their Home is Energy Efficient
[February 13, 2018]

Parks Associates: Only 9% of U.S. Broadband Households Think Their Home is Energy Efficient

DALLAS, Feb. 13, 2018 /PRNewswire/ -- New energy research announced today by Parks Associates reveals 56% of U.S. broadband households believe it is very important to have an energy-efficient home but only 9% think their home is very energy efficient. The research firm will explore strategies for energy providers and smart home innovators to close this gap among consumer at the ninth-annual Smart Energy Summit: Engaging the Consumer, February 19-21, at the Omni Austin Downtown in Austin, Texas.

"The disconnect between consumer expectations of home efficiency and actual performance represents a significant opportunity," said Tom Kerber, Director, IoT Strategy, Parks Associates. "Utilities can serve this need by providing tools and customized recommendations to simplify decision making, and eliminating friction associated with making upgrades overtime."

Parks Associates' 360 View: Energy Management, Smart Home, & Energy Providers tested interest in energy management features and found that consumers see the most value in the ability to check their household's energy usage in real time, followed closely by getting an electric that is easy to read and understand.

Smart Energy Summit: Engaging the Consumer includes interactive expert panel discussions on the future of energy planning, wholesale market opportunities, and the keynote "Smart Neighborhoods and the uture of Energy," by Kim Greene, Executive Vice President and Chief Operating Officer, Southern Company.

Smart Energy Summit features two key sessions focused on current wholesale market opportunities and the future of energy planning.

Speakers for "Managing the Grid with Distributed Energy Resources (DER)":

  • Rich Barone, Manager, Demand Response, Hawaiian Electric / PLMA
  • Ben Cohen, Global Strategy Manager, AutoGrid
  • Denver Hinds, R&D Project Manager, Sacramento Municipal Utility District (SMUD)
  • Dr. Marissa Hummon, Director of Product, Tendril
  • Matt Johnson, VP of Business Development, EnergyHub

Speakers for "Wholesale Market Opportunities":

  • Robbie Berglund, Business Unit Executive, The Weather Company, an IBM Business
  • Bob King, CEO, Good Company Associates
  • Peter Klauer, Senior Advisor, Smart Grid Technology, California ISO
  • Greg Sorenson, PE, CIA, Supervisor, Market Power and Mitigation, Southwest Power Pool (SPP)
  • Paul Wattles, Sr. Analyst, Market Design & Development, ERCOT

Conference sponsors include Tendril, Rapid Response, Grid4C, Affinegy,, Austin Energy, Bidgely, Carrier, Innotrail, People Power, Powerley, Trusource Labs, The Weather Company, Whisker Labs, and the Z-Wave Alliance.

Parks Associates is accepting press pass requests for Smart Energy Summit: Engaging the Consumer at More information about the Smart Energy Summit is available at To speak with an analyst or request specific research data, contact Julia Homier at or 972-996-0214.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer examines the changing role of utilities to help empower consumers with solutions to save energy in the home. The event addresses the potential benefits of incorporating smart products into energy efficiency and DR programs and the opportunities across converging ecosystems for the market for energy solutions, including connected devices, energy management, utility services, and home control platforms and services.

The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy18. For information on speaking, sponsoring, or attending Smart Energy Summit, visit

Julia Homier
Parks Associates

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