PAC-12 NAMES FANAPLY DIGITAL FAN ENGAGEMENT PARTNER
Multi-year partnership will create new opportunities to build and engage fan communities via accessible digital collectibles and NFTs
SAN FRANCISCO, Sept. 12, 2022 /PRNewswire/ -- The Pac-12 today announced a multi-year strategic partnership with Fanaply, an eco-friendly blockchain-based collectibles and NFT solution provider for the world's biggest names in sports, music and entertainment. Together, Fanaply and the Pac-12 will establish and implement a robust digital fan engagement strategy that leverages accessible, affordable NFTs and digital collectibles to create deeper fan communities and deliver real value to the conference and its fans.
"We are very excited to select Fanaply, who will be a collaborative partner in our collective effort to build and issue desirable, utility-driven NFTs and digital collectibles for Pac-12 fans" said Pac-12 Networks Executive Vice President, Sales, Steve Tseng. "We have known Fanaply's executive team for many years and have the utmost trust in their capabilities in the NFT space."
Fanaply has been working with some of the world's most recognizable brands since 2018, minting and distributing official, eco-friendly NFTs that commemorate achievements, milestones, memories, and more. From creating the NHL's first NFT program in partnership with the New Jersey Devils, to working with the Coachella Valley Music and Arts Festival in 2019 to achieve the event's most successful digital activation in its history, Fanaply has been at the forefront of developing groundbreaking NFT drops and campaigns for globally-renowned institutions.
Fanaply Chief Commercial Officer Danielle Maged added: "The Pac-12's storied history, talented teams and dedicated fan base offer exciting opportunities for the conference to enter into the digital collectible and NFT space. At Fanaply, we pride ourselves on working closely with our partners to create unique, scalable and accessible NFT experiences that resonate with fans. We look forward to working with the Pac-12 to bring fans the ability to collect digital mementos from their favorite teams, tournaments and moments in time."
The partnership will kick off with a collectible NFT that will be free to all Pac-12 football fans and will culminate at the Championship Game in December with a series of NFTs commemorating the season and the championships. Limited-time NFTs featuring exciting rewards and VIP experiences tied to participation will drop throughout the season to encourage collecting and gamification among fans. The partnership will also create new revenue opportunities for the Pac-12's member universities and athletics departments, and new promotional opportunities for the leading brands across the Conference of Champions. Fanaply will receive signage, marketing exposure and hospitality benefits at major Pac-12 events, and linear and digital media promotion across Pac-12 and Pac-12 Networks platforms.
The partnership brings another environmentally-focused organization into the Pac-12 and Pac-12 Team Green family. Fanaply operates on a carbon neutral strategy, minting NFTs on Polygon – which consumes 99.99% less energy than industry stndard blockchains – and partners with Offsetra to offset any residual energy output. The sustainability platform of the Conference, Pac-12 Team Green, promotes the greening and sustainability efforts taking place on and around the league and its member universities.
With today's announcement, Fanaply joins many leading brands that partner with the Pac-12, including 76®, Allegiant, Campbell Snacks, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, Redbox, Sprouts Farmers Market, TicketSmarter, and Zayo Group.
Follow the Pac-12 (@pac12) and Fanaply (@fanaply) on social media to stay up to date on upcoming drops including the inaugural kickoff NFT, which will be free to all fans. Collect all the 2022 Fall Season Pac-12 NFTs!
About the Pac-12
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