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Openet Awarded 2009 INTERNET TELEPHONY ® TMC Labs Innovation Award
[June 19, 2009]

Openet Awarded 2009 INTERNET TELEPHONY ® TMC Labs Innovation Award


Partner Service Controls Solution Recognized for Exceptional Innovation DUBLIN, Ireland—June 19, 2009—Openet, the leading provider of Transactional Intelligence for the world’s largest and most innovative network service providers, announced today that Technology Marketing Corporation (TMC), a global integrated media company, named the Partner Service Controls solution as a 2009 TMC Labs Innovation Award winner presented by its publication INTERNET TELEPHONY magazine (www.itmag.com).



Based upon Openet’s FusionWorks™ Policy Manager and Convergent Mediation products, Partner Service Controls enables operators to create new, multidirectional business models by partnering with third-party content, application and device manufacturers to deliver customer solutions which bundle access and ensure preferential network speed and quality. This allows an operator’s commercial partners to optimize their individual customers’ user experience while generating new revenue opportunities.

“With content, services and applications expanding to third party providers, service providers need ways to develop new business models and increase revenue streams,” said Niall Norton, Openet CEO. “Openet has always responded to market challenges with innovative solutions, and by allowing operators to monetize third party content while providing optimal subscriber access, Partner Service Controls is no exception.” The TMC Labs Innovation Award honors products that have demonstrated raw innovation, unique features, and significant contributions toward improving communications technology. The TMC Labs Innovation Award is not granted to the best-selling products, but instead to those demonstrating a significant contribution to the industry.


“Openet has demonstrated a commitment to quality, and a commitment to the further development of the unified communications industry through its Partner Service Controls,” said Tom Keating (News - Alert), CTO and TMC Labs editorial director at TMC. “Openet deserves this great honor, and I look forward to seeing other innovative solutions from the Company as it continues to contribute to the future of the IP Communications industry.” “We’re proud to grant Openet with an INTERNET TELEPHONY TMC Labs Innovation Award,” stated Rich Tehrani (News - Alert), TMC president. “The Partner Service Controls solution is clearly deserving of recognition for its out-of-box innovation.” The 2009 TMC Labs Innovation Award winners will be highlighted in the July and August 2009 issues of INTERNET TELEPHONY magazine.

For more information on Openet’s Partner Service Controls solution, please visit http://www.openet.com/solutions/cable-and-satellite/network-controls-and-monetization.html.

About Openet Openet is a leading worldwide provider of event processing and transaction management solutions. The Transactional Intelligence of the company’s solutions extracts increased value from diverse service provider networks, enabling rapid introduction of new services and reliable, cost-effective management of existing services. Openet is focused on delivering best-in-class network edge solutions and specialized engagement processes that create business value from network activity. A global company, Openet’s implementations include long-running engagements with the world’s leading service providers such as BT, Orange, at&t and Verizon Wireless. For more information, visit www.openet.com.

About INTERNET TELEPHONY magazine INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, please visit www.itmag.com.

About TMC Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications (News - Alert), and NGN Magazine. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two to three million unique visitors each month worldwide, according to Webtrends. TMCnet is ranked as 2,921 in Quantcast's Top U.S. Sites placing TMCnet in the top .03% most visited Web sites in the US. In addition, TMC produces ITEXPO, 4GWE Conference, Digium (News - Alert)|Asterisk World and Communications Developer Conference.

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TMC Contact: Jan Pierret 203-852-6800, ext. 228 jpierret@tmcnet.com Openet Contacts: Andrea Kavanagh Openet +353 1 629 6456 Andrea.Kavanagh@openet.com Megan Lane SHIFT Communications (617) 779-1854 mlane@shiftcomm.com

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