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Mobile Data and WiFi Monetization Market: Convergent and User-Centric Offers Take Center Stage - Research and Markets
[June 14, 2017]

Mobile Data and WiFi Monetization Market: Convergent and User-Centric Offers Take Center Stage - Research and Markets

Research and Markets has announced the addition of the "Mobile Data and Wifi Monetization: Convergent and User-Centric Offers Take Center Stage" report to their offering.

The report Mobile Data and WiFi (News - Alert) Monetization: Convergent and user-centric offers take center stage provides a comprehensive analysis of key monetization models and market strategies for mobile data that are being employed across the world, helping executives at MNOs, fixed telcos and pay-TV providers make informed strategic decisions. By understanding the approaches and successful strategies of leading market players, telecom executives can formulate strategies to retain customers, generate revenue growth and navigate safely in the face of disruptive competition.

Mobile data and WiFi continue to evolve and gain significance as catalysts of growth for the mobile services business. Network operators are employing a wide range of approaches and strategies to monetize the remarkable opportunity. Some operators focus on technological leadership, performance and service convergence to build volume and grow mobile data revenue.

BT (News - Alert) is planning a 5G pilot to move toward full convergence of its mobile, fixed and IP platforms and create synergies across its product lines. In the US, AT&T acquired DirectTV in their quest to achieving true service convergence across obile, video and data solutions. Many operators employ user-centric approaches to drive mobile data adoption and consumption through compelling offers built on differentiated bundling, pricing, device and content strategies.

Mobile data represents both a formidable opportunity and a challenge for network operators around the world. In 2015, mobile data revenue exceeded US$423 billion, accounting for almost half of the total mobile revenue globally (49%). It is estimated that mobile broadband revenue will exceed US$621 billion by the end of 2020.

Insatiable demand for continuous broadband connectivity has turned mobile data into a revenue growth engine for mobile network operators (MNO). Last year, operators such as China Telecom (News - Alert), Telefónica and América Móvil reported double-digit growth in mobile data revenue. Leading players like AT&T, British Telecom (BT) and Vodafone are leveraging mobile data to grow market share. Many carriers are now exploiting synergies stemming from mobile data analytics and WiFi connectivity.

Key Topics Covered:

Executive summary

Introduction: Mobile data opportunity and challenges

Section 1: Mobile broadband as a catalyst of growth

  • Overview of business drivers for mobile broadband
  • Mobile data as a driver of revenue growth
  • Service convergence strategies
  • Evolution of WiFi positioning in the mobile market
  • Emergence of big data-driven monetization strategies

Section 2: Key models for mobile data monetization

  • Network-centric models
  • User-centric models
  • WiFi-centric models

Section 3: Mobile data monetization approaches and selected strategies of leading mobile operators

  • Case study: China Telecom
  • Case study: Telefónica (News - Alert)
  • Case study: AT&T
  • Case study: British Telecom
  • Case study: América Móvil

Section 4: WiFi monetization approaches

  • Current and emerging WiFi monetization models
  • Case study: Google (News - Alert)
  • Case study: Boingo

Section 5: Key findings and recommendations

For more information about this report visit

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