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Merchantry Named OnMedia Top 100 Private Company by AlwaysOn
[February 28, 2013]

Merchantry Named OnMedia Top 100 Private Company by AlwaysOn

NEW YORK --(Business Wire)--

Merchantry, an eCommerce SaaS (News - Alert) technology company, today announced that AlwaysOn has named it an OnMedia Top 100 Private Company. Merchantry empowers media organizations to make their content "shoppable" by launching eCommerce marketplaces powered by its cloud-based software. The seventh annual AlwaysOn OnMedia 100 represents a list of the top emerging companies creating new business opportunities in the world of media, advertising, marketing, social commerce, branding, and public relations. This year's honorees are recognized for transforming the digital media paradigm into a vital new distribution pathway for forward-thinking, technology-minded product developers and their consumers.

The AlwaysOn editorial team, along with partners at Cooley, Greycroft Partners, Flybridge Venture Capital, First Round Capital, Veronis Suhler Stevenson, DCA Partners, FirstMark Capital, Highland Capital Partners, KPMG, Bridge Bank, DeSilva+Phillips Investment Bank, General Catalyst Partners, Menlo Ventures (News - Alert), GSV Capital, and industry experts across the globe, dug deeply into the entrepreneurial community to find the top 100 private companies that are disrupting the digital media, social commerce, and advertising world with new products and services, while at the same time creating high-growth businesses that offer huge upside potential for investors. The OnMedia 100 companies were selected based on a set of five criteria: innovation, market otential, commercialization, stakeholder value, and media buzz.

"Publishers continue to evolve their business models in order to thrive in a rapidly changing environment," said Tommaso Trionfi, CEO of Merchantry. "The AlwaysOn team and its advisors successfully identified companies that are truly making a difference - propelling media's future growth - and it is an honor to be recognized in this group. We are at a crucial juncture as media organizations seek new revenue streams while maintaining editorial integrity; Merchantry resolves this with online marketplace software that enables 'shoppable' content. With marketplaces, media businesses can monetize their website traffic and diversify their revenue streams - while retaining valuable customer transaction information - by offering their readers a curated selection of products."

Merchantry and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on March 19th, 2013, at the Sentry Center in New York City. A full list of all the OnMedia Top 100 winners can be found here.

About Merchantry

Merchantry provides an eCommerce software-as-a-service solution that empowers retailers and media organizations to generate new revenue streams by building online marketplaces. Its extensible technology infrastructure and streamlined merchant onboarding enable expedited implementation of marketplaces. By offering product inventory supplied by third party merchants, revenue is increased, while investment and risk is minimized. Merchantry delivers market-leading capabilities for some of the largest retail and media brands in North America and Europe. The company is headquartered in New York and has a regional office in London. For more information, visit

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile (News - Alert), AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

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