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Medialink Publishes Broadcast and Broadband Media Tour Handbook for PR Strategists; Case Studies, Current Statistics and Comprehensive Glossary Help Readers Navigate Multi-Screen WorldNEW YORK --(Business Wire)-- Feb. 16, 2006 -- Public relations professionals can harness the power of both traditional and new media with effective techniques now described in a highly authoritative, fact-filled publication, "From Broadcast to Broadband: The Essential Media Tour Handbook," issued today by Medialink Worldwide Incorporated (Nasdaq: MDLK), a leading global media communications firm. The 44-page, four-color book is divided into six chapters that present detailed information on creating, planning, budgeting, producing, and executing individual interviews and a series of segments, or "broadcast media tours," for television, radio and the Internet. "Indeed, if Shakespeare were alive today he might have written 'All the World's A Screen'," writes Laurence Moskowitz, president, chief executive officer and chairman of Medialink, in the book's foreword. "Many Americans now live media-saturated lives, juggling a variety of conventional and new-age tools -- from cable TV to PDAs -- to stay informed. Call it media 'As They Like It'." In response to the rise of broadband access, an entire chapter is devoted to the effectiveness of webcasting and podcasting. A primer on webcasts and podcasts provides readers with tactics for reaching audiences via the Internet or mobile media-playing device. The handbook ends with a glossary of 63 terms most commonly associated with broadcast and broadband media tours. "The Medialink handbook draws on our experience of producing hundreds of television and radio interviews on behalf of our 3,000 clients around the world," stated Larry Thomas, chief operating officer of Medialink. "By providing relevant media facts, case studies describing interviews that originate from in-studio and remote locations, and technical information, Medialink is helping the PR industry appreciate the science behind the creative results. We believe the book will inspire even more professional communicators to diversify their communications strategies by including broadcast and broadband media to reach target audiences." With 70% of Americans turning to local TV for news and information and many tuning in to more than 13,000 U.S. radio stations, media tours are effective vehicles for communicating messages to these audiences with immediacy and impact. Media tours are also flexible enough to reach large national audiences, as well segments of the population targeted by region, consumer profiles, or a shared language such as Spanish. In particular, some sections of Medialink's book address Spanish-language media tours to help readers understand how to offer relevant content to Spanish-speaking audiences served by 75 TV stations and 600 radio stations in the United States. For nearly 20 years, Medialink has provided PR and corporate communications executives with media training, media relations and production services for live and taped interviews featuring spokespeople discussing topics such as product launches, entertainment news, business announcements, and health and medical updates. Many of these interviews have originated from Medialink's state-of-the-art broadcast center in New York and its broadcast facilities in London and Los Angeles. More than 160 professionals in Medialink's offices in the United States and United Kingdom bring together their diverse backgrounds in marketing and public relations, journalism, and digital content management and research to help the Company's 3,000 clients achieve communications success. Since its inception in 1986, a customer-focused approach has driven the development of Medialink's staff, which includes experienced employees from organizations such as ABC, CBS, NBC, the BBC, Dow Jones, United Press International, and CNBC. About Medialink: Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their target audiences with maximum impact on television, radio, print, and the Internet. The Company offers creative services and multimedia distribution programs including video and audio news and short-form programming, press release newswire distribution, and photography production and digital distribution. Through its subsidiaries, Medialink also provides Teletrax(TM), a global television tracking and media asset management service to help clients determine return on investment from their programming and advertising efforts. Based in New York, Medialink has offices in major cities throughout the United States and an international hub in London. For additional investor and financial information, please visit the Investor Relations section of the Company's Web site (www.medialink.com). With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses, our ability to achieve or maintain profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Teletrax; the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; the potential negative effects of our international operations on the Company; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. |
