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Media Alert: Princeton Softech Debuts IBM Optim at IBM Information On Demand 2007
[October 14, 2007]

Media Alert: Princeton Softech Debuts IBM Optim at IBM Information On Demand 2007

PRINCETON, N.J. --(Business Wire)-- Princeton Softech


Princeton Softech, an IBM Company, is pleased to announce the debut of the IBM(R) Optim(TM) Solutions for enterprise data management and participation at IBM Information On Demand 2007. IBM's premier information management event provides business and IT executives, as well as data management professionals, with a forum to learn first-hand how other companies have implemented IBM solutions. Attendees can also take advantage of the most comprehensive educational programs focused on improving the management of enterprise information.

IBM Information On Demand is about getting the right information to the right people and processes at the right time. It is about creating business value and reducing risk by integrating, analyzing and optimizing all types and sources of information throughout its lifecycle. Attending IBM On Demand 2007 affords the opportunity to learn about over 200 IBM and IBM Business Partner solutions in a single EXPO Solution Center and receive the best in technical education and free certification training.

Attendees will have an opportunity to learn more about proven technology and methods for maximizing the business value derived from the huge capital investment in critical CRM, ERP and custom business applications and will have access to event presentations, White Papers and other informational materials used during the sessions. For details on these speaking sessions, click here. (


As a Platinum Sponsor, Princeton Softech will be participating in several presentation sessions that focus on a variety of topics, such as the importance of information governance, the business value of data management and the challenges of protecting data privacy. Many of the following sessions will be of interest:

Session # Topic
 2655  Data Governance Product Roadmap & Strategy Session
 2652  Business Track Session - The Business Value of Enterprise
      Data Management
 2654  Birds of a Feather Session - Data Privacy Worries Keeping
      You Awake at Night?
 2656  Architecting High Performance Data Governance Solutions
 1796  Compliance Regulations Bringing You Down? Tools Can Save
      the Day
 1943  The Importance of Enterprise Data Governance
 1473  Databases Are Exploding! Warehouses are bursting...It's
      time to Archive!

Where and When:

IBM Information On Demand 2007 will take place from October 14 - 19, 2007, at the Mandalay Bay Hotel in Las Vegas, Nevada. Registration to attend this event takes a few minutes and can be completed by visiting IBM's website at:

Attendees can visit Princeton Softech representatives at Booth #9, centrally located in the Platinum Sponsor area. For details about the presentation schedule, dates and times, please visit:

For any additional information, please contact Steve Johnston, Field Marketing Manager at Princeton Softech, at 609.627.7759 or via email at [email protected].

About Princeton Softech

Princeton Softech (, an IBM Company, provides enterprise data management solutions that address critical business issues - data growth management, data privacy compliance, test data management, e-discovery, application upgrades, migrations and retirements. IBM(R) Optim(TM) aligns application data management with business objectives to optimize performance, mitigate risks and control costs. Optim delivers capabilities that scale across enterprise applications, databases and platforms. Today, more than 2,400 companies worldwide - including nearly half of the Fortune 500 - rely on Princeton Softech to maximize the business value of their enterprise applications and databases.

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