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LiveOps Launches Advertising Campaign
[July 12, 2013]

LiveOps Launches Advertising Campaign

Jul 12, 2013 (Close-Up Media via COMTEX) -- LiveOps, Inc. launches the company's first integrated national advertising campaign.

"We set a new industry standard for modern agent desktop and cross-channel customer interaction when we introduced LiveOps Engage. Since its launch in January, we have more than doubled our monthly new customer acquisition rate. This is a powerful indicator that the decades-old contact center industry is accelerating towards cloud, social and multichannel contact center technology. The timing is now for us to get the word out," said Ann Sung Ruckstuhl, SVP and CMO, LiveOps, in a release. "The dissonance between customer needs and brands' ability to deliver multichannel customer service is palpable. Eighty-nine percent of consumers believe it is important to be able to communicate with companies on any channel, including social media, and still receive the same quality and efficiency of response. It is incumbent upon brands to empower their agents with the right multichannel applications to respond. With LiveOps Engage, agents are empowered to seamlessly interact with today's tech-savvy consumers across voice, email, chat, social media and SMS." The "Power to Delight" campaign includes a series of online, print and outdoor advertising that focuses on five main themes: -Super Agents - Agents can now deliver exceptional inbound and outbound customer service when empowered with 360-degree view of customer contact information and interaction history across channels.

-Channel Pivot - Agents can respond to a phone call, email, chat session, SMS, Facebook post or Tweet without having to switch applications or interrupt conversation flow.

-Customer Experience - Customers can now receive faster and better service on their channel of choice without having to repeat themselves and engage with different agents.

-Technology - LiveOps is investing in advanced technologies to improve customer experience, agent productivity and contact center effectiveness via the cloud, modern web applications, CRM integration and open API.

-Agent Happiness - Agent happiness is heavily influenced by their ability to perform their jobs well which in turn drives agent productivity, retention and customer experience.

"Super agents, like 'Sam', are a fun, visual representation of a much bigger story," said Ruckstuhl. "When 92 percent of consumers say that an agent's perceived 'happiness' has an impact on their customer experience, that is not a statistic that can be ignored. With this campaign we're acknowledging and enabling agent happiness because we understand that it is central to the consumer's brand experience." LiveOps is a provider of cloud contact center and customer service solutions.

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