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Liqwid Wins Utah Innovation Award for Liqwid Ads
[May 11, 2011]

Liqwid Wins Utah Innovation Award for Liqwid Ads

May 11, 2011 (Close-Up Media via COMTEX) -- Liqwid, a brand of LeftsnRights, announced that it was named the winner of the Utah Innovation Award in the category of Enterprise Software and Web-enabled B-2-B Solutions.

The Selection Committee, comprised of seventy professionals from Utah's business, technology and academic communities, made their final selections after a month-long evaluation process.

Liqwid ads are the first ad units to monetize unused web real estate, increasing revenue opportunities for publishers, advertisers and agencies while improving the visitor experience. Liqwid ads fill the empty space between webpages and the viewer's browser or screen, ensuring ads are always viewed when rendered without popping up, floating or blocking website content in any way. For the first time, advertisers will pay only for ads viewed for a minimum time.

Unlike online ads, liqwid ads apply the media buying model traditionally used in TV and print advertising to the Internet. The liqwid technology that powers the ad units provides delivery, monitoring and reporting capabilities that make it possible for advertisers to specify true reach and frequency by controlling the number of viewers who see each ad and the number of times they see it.

"Liqwid Ads have opened up a new $25 billion dollar industry that has not been available until now," said Jim Rowan, LeftsnRights Chairman and President. "With liqwid ads, we're creating a paradigm shift in the online advertising industry. Liqwid ads enable publishers to preserve the integrity of their websites while generating significant incremental revenue. Advertisers can gain complete control over their ad spend to accurately calculate and increase ROI of their online investments." With the introduction of its liqwid ad units in 2010, LeftsnRights was founded to develop and deliver digital advertising solutions that redefine the interactive experience. The company offers digital studio services that liqwify ads, as well as liqwid technology that provides the most precise and targeted online ad delivery, monitoring and reporting available.

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