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Lead Management Software Market - Emergence of Cloud-Based Solutions to Boost Growth | Technavio
[February 27, 2018]

Lead Management Software Market - Emergence of Cloud-Based Solutions to Boost Growth | Technavio


The latest market research report by Technavio on the global lead management software market predicts a CAGR of more than 17% during the period 2018-2022.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180227006527/en/

Technavio has published a new market research report on the global lead management software market f ...

Technavio has published a new market research report on the global lead management software market from 2018-2022. (Graphic: Business Wire)

The report segments the global lead management software market by end-user (established businesses, startup businesses, and non-profit) and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

Here are some key findings of the global lead management software market, according to Technavio ICT researchers:

  • Growing need for large-scale client management: a major market driver
  • Emergence of cloud-based solutions: emerging market trend
  • The Americas dominated the global lead management software market with around 45% share in 2017
  • In 2017, the established businesses sector held the largest share of the market

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

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Growing need for large-scale client management: a major market driver

The growing need for large-scale client management is one of the major factors driving the global lead management software market. The demand for lead management software has become a vital factor in the recent market scenario. The most substantial change in the global lead management software market is the change in the company's perception toward cultivating and managing customer relationships that is very important for effective marketing campaigns, sales, and repeat business. This growing demand for large-scale client management is leading to automation and increasing the penetration of lead management software in the market.

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Technavio's sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Emergence of cloud-based solutions: emerging market trend

At present, one of the most substantial demands in the market scenario is that of cloud-based solutions that have led to the increase in cloud-integrated lead management software. Cloud-based lead management software generally provides access to the application through web-based browsers. In this case, the admin would have previously defined the access level across the organization, thereby allowing the user to log into the lead management system from any internet-enabled computer or device. Cloud-based lead management software usually provides users with mobile apps to make it easier to use the software on smartphones and tablets.

According to a senior analyst at Technavio for research on enterprise application, "One of the benefits of lead management software deployed in the cloud is the scalability. A cloud-based system is designed to be flexible with expanding capacity such that a business can scale up or down their lead management software depending on the current business requirements. Typically, the cost of the lead management software that is often based on the number of users and storage requirements also scales up and down as per the change in conditions."

Global market opportunities

In 2017, the Americas accounted for around 45% of the market share in the global lead management software market, and it is expected to dominate the market during the forecast period. The US and Canada are the highest revenue-contributing markets for lead management software. The increasing demand for a cloud-based solution, crowdsourcing, and social interaction will be the key factors that will drive the growth of the global lead management software market.





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About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.


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