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Koodo Mobile Launches BlackBerry Z10 Smartphone Powered by BlackBerry 10 in Canada
[January 30, 2013]

Koodo Mobile Launches BlackBerry Z10 Smartphone Powered by BlackBerry 10 in Canada

TORONTO, Jan. 30, 2013, 2013 (Canada NewsWire via COMTEX) -- Koodo Mobile today launched the new BlackBerry® Z10 smartphone powered by BlackBerry® 10 in Canada. The new BlackBerry® Z10 is the first BlackBerry smartphone to launch with the re-designed, re-engineered and re-invented BlackBerry 10 platform, offering a powerful and unique new mobile computing experience. The BlackBerry Z10 smartphone is the fastest and most advanced BlackBerry smartphone yet, and offers customers a smarter experience that continuously adapts to their needs.

The new BlackBerry Z10 Smartphone will be available on February 5, 2013 at Koodo Shops and Retail partners across Canada and online at

"Koodo Mobile is extremely excited to add the new Blackberry Z10 to our growing family of smartphones," says Kevin Banderk, Chief Koodo Officer, Koodo Mobile. "Koodo customers will be able to experience all of the amazing new features of the Blackberry Z10 on Canada's largest 4G network. And with our Canada-wide talk, text and data plans that start at just $30 per month, there's no long distance or roaming charges in Canada, so Koodo customers will be able to try it all without breaking the bank or signing a contract - just another way that Koodo is re-inventing the mobile market!" "The BlackBerry Z10 smartphone delivers a powerful new platform for BlackBerry customers. Combined with the 4G network and service plans from Koodo Mobile, BlackBerry Z10 customers will be delighted with a re-invented communication experience, seamless multitasking, easy access to multiple social networks, and the peace of mind that BlackBerry security gives them," said Carlo Chiarello, EVP, Global Smartphone Business at RIM.

BlackBerry 10 isa re-designed, re-engineered and re-invented BlackBerryplatform that creates a powerful and unique new mobile computing experience. BlackBerry 10 gives customers a faster and smarter experience that continuously adapts to their needs. Every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as: -- Peek and Flow into the BlackBerry Hub - A new mobile computing paradigm where what matters to customers is always only one swipe away -- Keyboard - Understands and adapts to customers, so they can type faster and more accurately -- BBMâ ¢ (BlackBerryÂR Messenger) - Allows customers to share things with the people that matter to them in an instant -- BlackBerryÂR Balanceâ ¢ technology - Protects what is important to customers and the businesses they work for About Koodo Mobile Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to cellular service including monthly plans that are easy to understand and affordable. Koodo also introduced the world to the revolutionary Tab. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone's price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid off their Tab may be eligible to receive any Koodo phone at no additional cost.

In another industry-leading move, Koodo has given long distance the boot with their Canada-wide plans. No more long distance and roaming charges for calls to and from anywhere in Canada. With Koodo, data automatically adjusts to customer's monthly usage which means customers only pay for the data they use.

This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and having the 2010 Koodo Sugar Streak campaign be the first ever Canadian campaign selected for Google's 2010 Annual Global Creative Canvas. Most recently Koodo was ranked highest in customer satisfaction among stand alone cell phone carriers in the J.D Power and Associates 2012 Canadian Wireless Total Ownership Experience StudyTM and was also named Canada's number one most recommended mobile phone company.

Check out Koodo at BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited. RIM is not responsible for any third party products or services.

SOURCE: Koodo Mobile To view this news release in HTML formatting, please use the following URL: SOURCE: Koodo Mobile Strategic Objectives 416-366-7735

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