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Jenzabar Bolsters Senior Management Team with Seasoned Marketing and Sales Experts
[December 05, 2018]

Jenzabar Bolsters Senior Management Team with Seasoned Marketing and Sales Experts

BOSTON, Dec. 5, 2018 /PRNewswire/ -- Jenzabar®, a leading technology innovator in higher education serving the new student, today announced the expansion of its leadership team with the appointments of David Kaupp as Vice President of Marketing and Pete Tyrrell as Chief Revenue Officer.

"I am pleased to welcome David and Pete to our senior management team who will both be instrumental in helping us modernize institutions so they can adapt for the future of education," said Ling Chai Maginn, President and CEO of Jenzabar. "David and Pete each bring decades of relevant experience and are proven leaders in their respective domains. David has deep experience in implementing creative digital marketing programs that accelerate brand awareness.  Pete is an expert at growing high-performance sales teams and will provide tremendous leadership and strategic sales insights."

David has nearly 30 years of experience leading many marketing departments and branding initiatives for start-ups, private, and public companies that resulted in measurable growth and success. Before Jenzabar, David owned an advertising agency that staffed marketing and technology teams designed to increase market share in both domestic and international B2B/B2C markets. He has also held marketing execuive positions at award-winning companies such as Xeros and Converge.

"Jenzabar has a strong position in a market rife with opportunity as higher education undertakes the necessary digital transformation to support the needs of the new student," said Kaupp. "Jenzabar helps campuses provide a more personalized, seamless student experience that makes it easier for the new student to be successful and reach their highest potential."

Pete is an accomplished sales executive who is known for outstanding leadership as well as improving sales methodologies and building teams that exceed goals. Most recently as the Chief Revenue Officer at SmartBear, he increased growth rates, significantly improved sales productivity, and reduced turnover. Pete has a proven track record of creating operational excellence and driving growth. He has led sales teams at Digital Guardian, 170 Systems, Inc., ArrowPoint Communications, and Parametric Technology Corporation.

"I am very excited to join Jenzabar and contribute to its growth," said Tyrrell. "With Jenzabar, higher education institutions are able to drive agility, responsiveness and efficiency into their operations to become more competitive and profitable."

About Jenzabar
Created out of a passion for education and a vision for technology, Jenzabar offers disruptive, innovative software solutions and services that empower students' success and helps higher education institutions meet the demands of the modern student. Over 1,350 higher educational campuses harness Jenzabar solutions for improved performance across campus and a more personalized and connected experience for the student.  For further information, please visit  or on twitter @Jenzabar or LinkedIn.

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