iProspect Becomes First-Ever Agency to Have Employees Certified by Amazon
NEW YORK, Nov. 15, 2018 /PRNewswire/ -- iProspect, a leading global digital performance agency, today announced that it is the first agency to have its employees complete Amazon's certification program. As a long-standing partner of Amazon, several of iProspect's employees were asked to participate in the company's newly-launched certification. Being the first agency to gain access to the program for its employees, iProspect becomes even more equipped to offer solutions for clients looking to better utilize and understand Amazon and ecommerce as a whole.
The certification required participants to showcase their ability to complete specific in-console actions and educational courses, as well as pass an overall assessment to demonstrate learnings from the program. Course topics include sponsored ads optimization, reporting, strategy, targeting and more.
"eCommerce continues to transform on a daily basis, and being at the forefront of that transformation is critical to serving our clients in the best way possible," said David Hutchinson, National Director of Paid Platform Merchandising at iProspect. "Understanding the ins and outs of Amazon has become a form of art. It is a very specialized area of knowledge and expertise that no other agency can offer better than we can, and this certification further drives home iProspect's dedication to learning and evolving with Amazon."
With at least 75% of the US adult population regularly visiting Amazon.com (according to iProspect's recently released report The Amazon Imperative), it is critical for brands to understand the value that comes from these ecommerce giants.
With this knowledge, iProspect launched its Paid Platform Merchandising (PPM) offering earlier this year, a specialist practice that optimizes paid search marketing across resellers and marketplaces, including Amazon, Walmart, and others. PPM helps brands be at the top of the digital shelf and the mind of online consumers who are shopping on platforms outside of a brand's owned properties. As part of this certification, all members of the PPM team received accreditation from Amazon, making them experts in Amazon Advertising and all of the products and features made available to brands. Each individual badge can be found in Amazon's accreditation directory for brands and partners to reference.
As experts in performance marketing and the digital landscape, iProspect is also a certified partner with Criteo (formerly HookLogic), Google, Facebook and other platforms and partners.
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Our global reach, in-depth knowledge of diverse local markets, and expertise produce award-winning, performance-based marketing strategies for leading brands such as General Motors, Hilton, Procter & Gamble, Microsoft, and many others. In 2017, iProspect was named a leader in Forrester Research Inc.'s "The Forrester Wave" Report for search marketing agencies. iProspect has also been listed as the "Best Agency for Performance Marketing" by iMedia three years in a row, MediaPost's 2015 Search Agency of the Year and iMedia's Best Agency for Search.
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