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Introducing MikMak 3.0: MikMak Rolls Out Advanced eCommerce Acceleration Platform to Fuel Brands' Global GrowthMikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the launch of MikMak 3.0. The enhanced platform enables commerce and conversion opportunities across every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand's entire organization and drive real business results. The launch of MikMak 3.0 follows the company's acquisition in February 2023 of Swaven, a leading eCommerce enablement and analytics software company across EMEA, APAC and LATAM. MikMak built upon the combined technologies and capabilities to launch an enhanced version of its solution globally. The acquisition solidified the company's place in the commerce marketing industry with a Total Addressable Market (TAM) valued at $120 Billion. MikMak 3.0 introduces new capabilities enabling global brand growth, including:
"This latest version of the MikMak Platform is a significant step toward our vision of enabling commerce in every channel, with every retailer, and in every country around the world," said Rachel Tipograph, Founder and CEO of MikMak. "Whether helping create an industry standard for measurement of retail media success, becoming 'the Squarespace of where-to-buy' with our Commerce for Brand.com solutions, or enabling superior attribution of business impact, MikMak 3.0 was specifically designed to be a single source global solution for the expanding commerce marketing demands on global brands." New brand partners of MikMak will have immediate access to MikMak 3.0 and its wide range of commerce enablement and measurement capabilities. For existing MikMak customers, representatives from the company will be working with them directly to upgrade them in line with their schedule and program goals. To learn more about MikMak 3.0 please visit MikMak.com. About MikMak: MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive sales. The flagship product, MikMak Insights, improves marketing effectiveness, drives market share over competitors, and strengthens a brand's positioning with retailers. The MikMak Commerce product enables brands to create shopping experiences connected to 3000+ online retailers and streamline the path to purchase from any media, ad, or website. MikMak acquired French eCommerce enablement and analytics software company Swaven in February of 2023. MikMak's investors include Wavecrest Growth Partners, Luminari Capital and VaynerMedia.
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