Intermix selects NuORDER by Lightspeed to drive digital transformation and hyper-localize boutiques
NuORDER by Lightspeed technology will enable Intermix to place styles online faster and curate specialized, boutique experiences in-store and online
LOS ANGELES, Jan. 18, 2022 /CNW/ -- Lightspeed (NYSE: LSPD) (TSX: LSPD), the one-stop commerce platform for merchants around the world to simplify, scale and create exceptional customer experiences, today announced its partnership with Intermix, the women's fashion business known for their expertise in product curation and personalized customer service through their 31 boutiques and their rapidly growing e-commerce channel.
Intermix is partnering with Lightspeed to drive digital transformation and deliver a highly localized boutique experience, both online and in-store, via the NuORDER by Lightspeed platform. The technology will enable Intermix to analyze their assortments across categories and regions, get products setup on their eCommerce site quicker, all while completing wholesale orders faster than ever. Intermix will also use NuORDER by Lightspeed's tagging capabilities to expand on exclusives and drive personalization. Intermix plans to implement an accelerated roll-out with a full launch across all categories for the Cruise 23 buying season.
Intermix will utilize the NuORDER by Lightspeed platform to make data-driven decisions to complete their orders. Using pre-populated data and imagery, Intermix can easily view their assortment across different attributes to create a fresh and unique experience for their customers regardless of where they're shopping.
"Intermix is known for curating the best fashion edit every season, by discovering the most sought-after styles from established and emerging designers and working with brands to develop items exclusively for Intermix," said Divya Mathur, Chief Merchandising Officer of Intermix. "Our partnership with Lightspeed will allow us to hyper-localize assortments at every one of our 31 boutiques nationwide and expand our e-commerce offering, while still maintaining our unique product point of view. We are excited to combine NuORDER by Lightspeed's data capabilities with our expertise in spotting trends and editing assortments to accelerate our growth. As we continue to scale, we are looking at investments that will enable us to offer a highly personalized boutique shopping experience across both channels."
"We are excited to partner with Intermix, a boutique retailer known for delivering a highly curated and personalized shopping experience for its customers, both in stores and online," said Olivia Skuza, General Manager, NuORDER by Lightspeed, and co-founder of NuORDER. "Lightspeed will provide Intermix with the digital tools needed to make data-driven decisions and create an even more exceptionl, hyper localized customer experience."
Lightspeed's partnership with Intermix demonstrates its commitment to helping retailers of all sizes innovate their businesses, and furthers its mission of connecting brands and retailers through a single, unified B2B eCommerce platform for commerce and discovery.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.
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