InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers
InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly changing global privacy regulations. This solution-the most robust for mobile publishers-follows the strategic acquisition of the Choice CMP from Quantcast and reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape.
As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolved, CMPs have become critical for publishers to ensure compliance and maintain ad revenue. The lack of a proven CMP often results in lost opportunities for publishers, as many of the leading demand partners require the use of a CMP that supports the latest privacy standards maintained by the Interactive Advertising Bureau (IAB).
There are four core tenets for how InMobi CMP helps publishers:
"The Moneytizer has always been pleased to help more than 6,000 publishers with their consent management needs," says Paul Mettetal, Chief Operating Officer at Moneytizer. "We are thrilled to now empower our publishers with InMobi CMP to help them optimize and guarantee the transmission of consent in every ad request across mobile app and web."
"Using InMobi Choice CMP enables our publishers to stay compliant with GDPR guidelines at all times," says Davide Perfetto, Chief Technology Officer at Evolution Group. "We see InMobi as a reliable business partner and they demonstrate a consistent ability to hear publisher feedback and incorporate that into their product."
The addition of a reliable, scalable and versatile CMP to InMobi's stack aligns with the company's commitment to delivering comprehensive publisher monetization solutions. InMobi has seamlessly integrated the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control, thereby ensuring compliance with global privacy regulations and fostering trust with their audiences.
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi's mission is to power its customers' growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses - Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo - help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.
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