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Home Shopping - Italy
[January 10, 2013]

Home Shopping - Italy

Jan 10, 2013 (M2 PRESSWIRE via COMTEX) -- This report series covers the home shopping market in the 19 leading economies of Europe, five of these in depth: the UK, France, Germany, Italy, and Spain. The other 14 countries are covered in brief in our European Home Shopping Market section.

In total these 19 countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (e.g. Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel's annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets - Europe, June 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of home shopping in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

In the multichannel age, most retail sectors see a degree of home shopping. Thus, there are no definitive total home-shopping figures in the data published by the statistics office, typically the most comprehensive and reliable source of retail data.

The total home shopping market comprises three main elements: Mail order - catalogue retailers (including online sales) and online pureplayers Multichannel - online sales by store-based (multichannel) retailers Direct selling and other smaller channels such as TV shopping and off-the-page adverts For more information visit : CONTACT: Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: Website: Follow us on twitter: Follow us on Linkedin : ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

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