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HKBN Launches Dynamic 4.5G Unlimited Data Mobile Services Bundle - Accelerate Growth through "ATM" Attack Strategy
[September 20, 2017]

HKBN Launches Dynamic 4.5G Unlimited Data Mobile Services Bundle - Accelerate Growth through "ATM" Attack Strategy

HONG KONG, Sept. 20, 2017 /PRNewswire/ -- Hong Kong Broadband Network Limited ("HKBN") announced today that to meet the demands of high-volume data users, it has launched a dynamic 4.5G 12GB data plan which automatically upgrades to unlimited data when needed. This plan avoids unnecessarily charging users for unlimited data when often 12GB per month is already more than sufficient. Furthermore, this dynamic plan offers additional advantages for customers who switch and port in their numbers from csl, 1010 or SUN Mobile, as well as existing customers of HKBN's home broadband and/or telephone services.



Drawing cash with a mock ATM card, HKBN CEO and Co-Owner William Yeung illustrates our company’s strategy to accelerate revenue growth through ATM: A/xDSL broadband (A), telephone line (T) and mobile services (M).

Dynamic 4.5G Mobile Services Bundle Supports Flexible Upgrade Anytime for Unlimited Data 

With the launch of the dynamic 4.5G 12GB mobile services bundle**, customers need only pay an after-discount actual monthly fee which starts from just $218/month*. If the plentiful 12GB of data has been consumed, customers can automatically enjoy, at additional $80, hi-speed unlimited data without speed throttling (regulated by Fair Usage Policy) for the remainder of that particular service month, and seamlessly experience the freedom of streaming and surfing without limits. When data consumption does not exceed 12GB in a service month, the after-discount monthly fee will remain at just HK$218*, giving high usage customers a flexible and cost-effective way to maximise their enjoyment of the Internet.

For many premium users, actual monthly local data usage can vary considerably depending on travel, the number of videos consumed in a given month and so on. Via this dynamic plan, users can now avoid overpaying for a fixed monthly unlimited data plan when high-volume data is not required. In particular, for frequent travelers, this plan questions why users would tolerate double paying for fixed local unlimited data and international data roaming during periods of travel outside of Hong Kong.

For customers who port-in their numbers and switch from csl, 1010 or SUN Mobile, an additional waiver of the HK$18 monthly administrative fee will be offered, along with 12-month access to the myTV SUPER Movie Pack and 24-month access to myTV SUPER APP (Alpha Pack); all other customers will be given 6-month access to the myTV SUPER Movie Pack and 12-month access to myTV SUPER APP (Alpha Pack).  

HKBN CEO and Co-Owner William Yeung said, "Since launching our high-volume data plans last month, our key competitors have correspondingly followed suit by slashing tariffs. The biggest winner has been the consumer. Once again, we are disrupting market norms by launching this extremely flexible unlimited data plan, continuing our commitment to leverage highly competitive service bundles and deliver even more benefits for consumers."   

The dynamic mobile services plan is available through HKBN's official site ( and across its retail points of sales.

Boost Revenue Gains through ATM Attack Strategy

In addition to launching the dynamic high-volume mobile services bundle, William also revealed HKBN's focus on an "ATM" attack strategy. HKBN will aggressively target and pursue the market incumbent's businesses, namely A/xDSL broadband (A), home Telephone (T) and Mobile services (M) in a strategic effort to expand the source of HKBN's residential business revenue. "In the battle for home broadband market, HKBN has achieved great success. We will increase our attack tactics to raid our competitors' broadband, home telephone and mobile service businesses," says William.

William pointed out that many village house residents are still stomaching A/xDSL's slow network speeds and high monthly fees. Mindful of this, HKBN will accelerate expansion of its fibre network coverage to 50,000 village homes passed in the coming 12 months and offer highly competitive fibre broadband and 4-in-1 bundles to grow its rural market share. On the home telephone front, HKBN's major competitor currently provides about 1.4 million lines^. William believes HKBN's home telephone service delivers outstanding competitive value and has the appeal to attract customers to switch. The company will roll out more new related service bundles, creating quality customer options whilst opening up a great source of revenue.

For mobile services, HKBN will continue to launch highly competitive service bundles to seize even more market share from its competitors.

Dynamic 4.5G Mobile Services Bundle**

Monthly Fee

HK$218 up*

Monthly Administration Fee

- HK$0 (for customers porting-in from csl /1010 /SUN Mobile)
- HK$18 (all other customers)

Contract Period

24 months

Local Mobile Data

After first 12GB, the plan will be auto-upgraded to unlimited data without speed throttling (regulated by Fair Usage Policy) for an additional $80. Monthly fee will reset back to the original rate in the following bill cycle.

Local Voice (minute)


Local SMS

Intra: Unlimited

Inter: $0.6 each

International SMS

$2 each

Local MMS

$3 each

Value-added Services

Voice message, Call Waiting, Caller Display, Call Forwarding and Conference Call


Roaming Data Day Plan Lite, IDD 0030


- myTV SUPER App (Alpha Pack) for 24 months
- myTV SUPER Movie Pack for 12 months
(for customers porting-in from csl /1010 /SUN Mobile)
- myTV SUPER Movie Pack for 6 months
(all other customers)

* A $30 monthly discount is applicable to csl, 1010 or SUN Mobile customers who port in their numbers to HKBN, and existing HKBN home broadband and/or telephone service customers. The after-discount monthly fee is $218. Other customers enjoy the bundle at a monthly fee of $248.
**Terms and conditions apply. For details, please visit:
^ Source: HKT 2017 Interim Results Presentation

About Hong Kong Broadband Network Limited

Hong Kong Broadband Network Limited is a subsidiary of HKBN Group ("HKBN" or "The Group"). HKBN Group is Hong Kong's largest provider of residential high speed fibre broadband (symmetrical 100Mbps to 1,000Mbps) services by number of subscriptions, and a fast growing enterprise solutions provider. The Group offers a full range of telecommunications solutions for both the residential and enterprise markets, encompassing broadband and Wi-Fi network services, cloud solutions, data connectivity, data facilities, system integration, mobile services, entertainment and voice communications. HKBN owns an extensive fibre network in Hong Kong, which covers over 2.2 million residential homes passed, representing approximately 81% of Hong Kong's total residential units, and more than 2,300 commercial buildings. HKBN embraces "Make our Hong Kong a Better Place to Live" as its core purpose, and takes great pride in developing its Talents into a competitive advantage. The Group is managed by about 340 Co-Owners who have invested their own savings to buy HKBN shares, representing the majority of supervisory and management level Talents in the Group. HKBN Group is part of HKBN Ltd. (SEHK Stock Code: 1310).

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SOURCE Hong Kong Broadband Network Limited

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