TMCnet News
Guitar Center Wins Customer Engagement Award from Retail TouchPointsMINNEAPOLIS --(Business Wire)-- Ceridian Corporation, a global provider of human capital management solutions announces Guitar Center, the world's largest retailer of musical instruments, has been honored with a Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Experience. The Customer Engagement Awards recognize retailers who are using creativity and innovation to deliver on the promise of customer-centricity. "We are ecstatic that our efforts are being recognized by the broader retail industry," says Chris Salles, director of store labor, Guitar Center. "Our engagement strategies allow for more personalized, meaningful and timely customer conversations leading to an overall better brand experience. Workforce Management technology in partnership with Ceridian Dayforce affords us the time and knowledge needed to fully engage millions of music lovers." "Guitar Center has effectively embraced customer engagement from a multiple channel perspective," says Debbie Hauss, editor-in-chief, Retail TouchPoints. "Their combination of services and solutions not only delights their customers, but has proven to impact their bottom line. By enabling more personalized online customer engagement through 'Find and Expert,' to creating unique and meaningful in-store experiences, Guitar Center has shown that they truly put the customer front-and-center." "We are thrilled that Guitar Center is being recognized for their customer engagement initiatives, including use of WFM technology," says David Ossip, president of Ceridian Dayforce. "The efficiencies derived from Dayforce Workforce Management gets their managers and music experts back in front of customers, while real-time intelligence allows for smarter staffing decisions and investments at the store level. As a result, more time to effectively engage customers, grow relationships and impact sales evenue is made possible." The Customer Engagement Award winners in 2012 - 11 in total - include large, national retailers as well as smaller regional companies and two international selections. Award recipients vary in products and service offerings from music, apparel and specialty toy to beauty products and e-Reader devices. Through a nomination process, winners were selected based on, but not limited to, the following criteria: unique shopping/promotional offerings, customer engagement strategies, customer analysis and technology innovation.
About Ceridian
Follow Ceridian_US on Twitter (News - Alert): www.twitter.com/ceridian_us
About Guitar Center
About Retail TouchPoints
|