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Groupon Appoints Mike DeLuca as VP of Sales for Breadcrumb
[December 05, 2012]

Groupon Appoints Mike DeLuca as VP of Sales for Breadcrumb

CHICAGO --(Business Wire)--

Groupon ( (NASDAQ: GRPN) announced today that effective immediately Mike DeLuca has assumed the role of VP of Sales for Breadcrumb, the company's iPad-based point-of-sale system for restaurants, bars and cafes. In addition, DeLuca will remain in his current role as VP of Sales and Operations for Savored, a Groupon-owned restaurant reservation and yield management platform for high-end establishments. He will continue to report to Rob Kilgarriff, VP and GM of North American Sales and Account Management, Groupon.

Groupon named Mike DeLuca VP of Sales for Breadcrumb, the company's iPad-based point-of-sale system ...

Groupon named Mike DeLuca VP of Sales for Breadcrumb, the company's iPad-based point-of-sale system for restaurants. (Photo: Business Wire)

DeLuca is a 20-year sales veteran with experience at a number of technology companies that cater to local businesses. In the early days of Savored, he played a key role as Chief Revenue Officer, and prior to that he served as SVP of Sales and Operations at AOL (News - Alert) Local, where he managed all revenue and operations for a sales team of more than 300 inside and field representatives. DeLuca has also held SVP and VP sales and operations roles at Yahoo and Yodle (News - Alert), a New York-based startup specializing in marketing management tools.

"Mike is a seasoned sales leader with an innate understanding of the needs and operational challenges hospitality businesses face," said Kilgarriff. "He has greatly accelerated our efforts to introduce both Breadcrumb and Savored to restaurants."

DeLuca has a B.S. in Communications and Human Development from Boston College.

About Breadcrumb

Founded in New York City in January 2011 by a team of restaurant industry veterans, Breadcrumb is an easy-to-use, powerful and affordable iPad point-of-sale (POS) solution for food and beverage businesses. Breadcrumb removes the complexities, costs and headaches of antiquated POS systems. Plans start as low as $99 per month and include free installation and 24/7 phone and email support. Businesses interested in larning more about Breadcrumb can visit The Breadcrumb App can be downloaded for free from the iTunes App Store.

About Savored

Savored is a leading provider of restaurant reservations and high-end restaurants discounts. More than 1,000 businesses nationwide have used Savored's platform for restaurant yield management to offer diners the lowest possible prices at some of the best restaurants. After booking a reservation on and visiting the restaurant, diners enjoy up to a 40 percent discount applied automatically to their bill. Merchants enjoy incremental revenue for tables that would otherwise be empty, and consumers are incentivized by the 'built-in' discount and roster of high-end eateries to explore. Merchants can learn more about Savored's free 30-day trial at or by calling (877) 801-1209. Consumers can sign up to receive Savored emails at

About Groupon

Groupon (NASDAQ: GRPN) is a global leader in local commerce, making it easy for people around the world to search and discover great businesses at unbeatable prices. Groupon is reinventing the traditional small business world by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payments processing capabilities and point-of-sale solutions to help them attract more customers and run their operations more effectively. By leveraging the company's global relationships and scale, Groupon offers consumers incredible deals on the best stuff to eat, see, do, and buy in 48 countries. With Groupon, shoppers discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods. To subscribe to Groupon emails, visit To learn more about the company's merchant solutions and how to work with Groupon, visit

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