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goSupermodel.co.uk: Popular Girls Online Social Community, goSupermodel, Launches In The UK
[December 11, 2008]

goSupermodel.co.uk: Popular Girls Online Social Community, goSupermodel, Launches In The UK


(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:11122008

goSupermodel.co.uk, the popular girl's only destination currently
operating in 8 European countries, is making its entry into the UKmarket

goSupermodel owned by watAgame, Danish new media company backed by
prestigious venture capital firm, Accel Partners, today announces its
launch into the UKmarket. Having already proven its girl concept across
Europe, the scheduled UKconsumer launch of goSupermodel.co.uk will take
place Q1 2009 after a short beta launch late November 2009.

Following its success in Scandinavian territories since 2006 and 2007,
now achieving between 30-60% penetration in these markets, goSupermodel
has rapidly grown into the favourite hangout for teenage girls with 2
million unique visitors and 6 million registered users. The service is
today localized in 8 territories; Denmark, Norway, Sweden, Finland,
Holland, Germany, France, and Spain.

goSupermodel provides the ideal platform for girls with a combination
of networking and communication tools as well as interactive multi
player games built to stimulate friendship and develop interpersonal
skills. goSupermodel is driven by user demand and interests, inspiring
and encouraging girls to develop their own creative content.

Henrik Riis, CEO and Founder of watAgame comments; "It is our vision to
win the hearts and minds of all teenage girls. We are very committed to
offering a destination that inspires creativity, confidence and self
esteem by empowering the users in a controlled and friendly
environment."

Online safety is at the forefront of all activity and goSupermodel have
an advanced safety system consisting of 24 hour automatic surveillance
combined with human moderation and safety awareness campaigns. watAgame
are extremely committed to strengthening online safety for children
within society and are collaborating with expert groups such as Save
the Children in order to achieve this.

Heikki Makijarvi, from Accel Partners comments; "We know that teens now
spend more time online than with any other media. The key
differentiator with goSupermodel is that they have targeted a niche
demographic of younger teenage girls and given the vulnerable nature of
this audience online watAgame has invested a great deal of energy and
resources into ensuring user safety.The rapid growth of the community
and their successes in generating solid revenue show that goSupermodel
is the new generation of niche social networking."

Membership for goSupermodel is free and allows access to all features
which includes creating and customizing an avatar, playing games and



interacting and earning goMoney, the site's virtual currency. For those
girls' who wish to spend more on the site, additional goMoney can be
purchased.

The kids, tweens and teens virtual worlds sector is a category
increasing rapidly in size. According to virtual world's consultancy K
Zero, there are already over 35m unique accounts globally with a
predicted total of 150m by 2010. There are a high number of existing
worlds plus worlds in development and growth segments in this space
include virtual worlds based around fashion, music and real-world
activities. (Source: Kzero.co.uk)


Notes to Editors

About watAgame

Founded in 2003 to develop mobile games watAgame and has since grown
into a new media company bringing the goSupermodel concept around the
world since 2006. The business has 35 employees with headquarters in
Copenhagen, Denmark.

CONTACT: Susanna Underwood, Rare Communications
Tel: +44 (0)20 7284 5911
e-mail: susanna@rarecommunications.co.uk
Louise Drabwell, Rare Communications
Tel: +44 (0)20 7284 5911
e-mail: louise@rarecommunications.co.uk
watAgame
WWW: http://www.watagame.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
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Copyright ? 2008 M2 Communications Ltd.

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