Globant Presents "Seek Reinvention," Its First Commercial Film
NEW YORK, Jan. 18, 2022 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, presented today "Seek Reinvention," its first-ever commercial film. Created with GUT Buenos Aires, it tells a story about how modern life would function if several key technology transformations had not occurred.
Through a series of scenes modeling daily life activities with a humorous twist, the commercial highlights the pervasive, positive impact of digital reinvention in today's finance, education, travel, public services, and entertainment sectors, among others. With "Seek Reinvention," Globant also details the importance of continuous reinvention and showcases its almost 20-year history helping its customers to digitally evolve, unleash their potential through digital and cognitive transformations, and create a better way forward.
"I'm very proud of Globant's first commercial, which showcases our perspective on why seeking reinvention is so essential for today's companies and organizations," said Martin Migoya, Co-founder and CEO at Globant. "While the world is undergoing synchronous and unprecedented societal, technological and environmental changes, at Globant we are constantly thinking about how we can best help organizations to create compelling digital and cognitive experiences for their audiences, and stay relevant. We are behind many of the digital transformations of some of the world's most beloved brands."
Globant works with several Fortune 500 companies across key industries to help them move forward with digital and cognitive disruptions while placing humanity at the center of their efforts. Through itsfocus on digital transformation, Globant aims to continuously improve day-to-day experiences for people and organizations around the world.
"The various technologies that we use in our daily lives have been reinvented repeatedly over time to become what they are today. With the Seek Reinvention commercial, we want to show how difficult our lives would be if these reinventions had not happened," said Wanda Weigert, Chief Brand Officer at Globant. "Throughout our history, we have developed a unique vision for the role of technology in helping organizations succeed in a continuously transforming world."
To view the commercial film, click here.
Agency: GUT Buenos Aires
Production Company: Rebolucion
Styling: Mercedes Gallego
Post-production company: Da8
Contact: [email protected]
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For more information, visit www.globant.com.
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