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Global Web Content Management Markets to 2022 - Research and Markets
[September 13, 2017]

Global Web Content Management Markets to 2022 - Research and Markets

The "Web Content Management Market by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management), Service, Deployment Type (On-Premises, Cloud), Organization Size, Vertical, and Region - Global Forecast to 2022" report has been added to Research and Markets' offering.

The WCM market size is expected to grow from USD 4.91 billion in 2017 to USD 10.63 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 16.7%

Seamless multichannel brand experience and increasing trend of web-based marketing have led to the adoption of WCM solutions. Migration of content within existing systems is one of the restraints for the WCM market.

The retail and consumer goods vertical is expected to grow at the highest CAGR during the forecast period. Retail vertical is becoming more customer centric with its continual focus on leveraging Internet technology. The organizations in retail vertical have adopted a strategy of managing business operations globally and working locally on development and pre-production sanction of products. Retail vertical has necessary information of customers required for promotions, marketing, sales, and service of products.

WCM solutions empower organizations to host content from various sources and to market products and services from a centralized place. Retail vertical is looking forward for WCM solutions as it supports control and restrictions pertaining to trademarks, promotions, regulatory compliances, and user access. WCM solutions facilitate organizations to share and collaborate product information, design, and ideas. WCM solutions enables organizations to collaborate information regarding customer details, customer preferences, visit timing of customer on the website, and purchases made by them.

WCM help consumer goods providers by creating web-based marketing processes such as an advertisement for influencing customers to make purchases. Moreover, the difficulty in managing a large volume of regularly updated media comprising general marketing activities that are either in-store or outdoor, encourages them to implement WCM for the optimum utilization of web-based content.

APAC is expected to grow at the highest CAGR in the WCM market during the forecast period. The APAC market is expected to show the fastest adoption of WCM solutions. The enterprises across various vertical are adopting WCM solutions to market their products and services and to strengthen the customer relationship. Large presence of SMEs in this region augments the adoption of relatively low-cost cloud-based WCM solution for varied business needs.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

5 Market Overview

6 Web Content Management Market Analysis, By Component

7 Web Content Management Market Analysis, By Deployment Type

8 Web Content Management Market Analysis, By Organization Size

9 Web Content Management Market Analysis, By Vertical

10 Geographic Analysis

11 Competitive Landscape

12 Company Profiles

  • Adobe Systems (News - Alert) Incorporated
  • Aquia, Inc.
  • Crownpeak Technology
  • E-Spirit AG
  • Episerver, Inc.
  • International Business Machines Corporation
  • Microsoft Corporation
  • Opentext Corporation
  • Oracle Corporation
  • Rackspace Hosting (News - Alert), Incorporation
  • Sitecore Corporation A/S

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