Global Survey Reveals Significant Shifts in Christmas Holiday Shopping Patterns as Shoppers Seek Safe In-Store and Online Experiences
A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday (News - Alert) and Christmas holiday season spending and behavior this year.
One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there's a desire by some to shake off the gloom of recent months with some retail therapy. In contrast, just less than one in ten (9%) UK shoppers are budgeting more for this year's festivities. However, the data reveals that consumers are blending online and instore experiences to help make shopping a safe and engaging experience.
Consumers are embracing new technology - and not just for the convenience of online purchases. A fifth (20%) of all shoppers say they will use online personal shopping appointments to complete their Christmas holiday shopping, with US consumers (28%) adopting this technology faster than their UK counterparts (12%).
Despite social distancing restrictions, the experiential appeal of in-store shopping continues to exert a strong draw for many consumers. A quarter of shoppers say they will use ad hoc high street shopping for present shopping and over a third say they are planning to shop in local stores.
Key Findings at a Glance:
He continued, "Consumer behavior is constantly evolving, but there is no doubt that has accelerated in 2020. Shoppers now have a better chance to have the best possible shopping experience however they choose to shop, on- or offline. We're working with many retailers currently, helping them take every precaution to make their stores safe, so they can welcome customers and offer new personal experiences in a relaxed environment all managed through technology."
* The online survey was conducted by the independent research firm Censuswide in September 2020. The online survey questioned 1000 consumers in each region (US and UK). The respondent sample was managed to ensure equal weighting between the gender and age of respondents. Demographic data was collated in the following age groups: 16-24, 25-34, 35-44, 45-54, 55-64, 65+.
JRNI is the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale. With apps for facilitating appointments, queuing, and events, plus an industry-leading analytics tool, JRNI helps businesses offer remote and in-person experiences that build stronger customer relationships, improve customer satisfaction and loyalty, and increase revenue and efficiency.