The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period
NEW YORK, Nov. 25, 2022 /PRNewswire/ --
The Global Marketing Cloud Platform Market size is expected to reach $18 billion by 2028, rising at a market growth of 8.0% CAGR during the forecast period.
Read the full report: https://www.reportlinker.com/p06364583/?utm_source=PRN
Organization Size Outlook
By Organization Size, the Marketing Cloud Platform Market is classified into Large Enterprises and SMEs. The SMEs segment registered a significant revenue share in the marketing cloud platform market in 2021. It is because it provides excellent automation tools for small enterprises. Salesforceâ€™s pricing is accessible to nearly everyone and may be utilized to launch a small business. Salesforce propels businesses to new heights and provides new areas for exploration.
Based on the Verticals, the Marketing Cloud Platform Market is bifurcated into Retail & eCommerce, Banking, Financial Services, & Insurance (BFSI), IT & Telecom, Education, Travel & Hospitality, Media, Entertainment, & Gaming, Healthcare & Life Sciences, and Other. The media, entertainment, and gaming segment witnessed a promising growth rate in the marketing cloud platform market in 2021. The media, entertainment, and gaming industry have experienced a transition to adapt their business operations and how content is created, controlled, and distributed to the digital era.
Region-wise, the Marketing Cloud Platform Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment acquired the highest revenue share in the marketing cloud platform market in 2021. It is because North American nations such as the United States and Canada have a robust economic landscape, enormous IT budgets, high technology assimilation, and early adoption of advanced technologies such as artificial intelligence, machine learning, cybersecurity, data analytics, and blockchain, all of which are anticipated to increase the demand for marketing cloud platforms among North American businesses.
The major strategies followed by the market participants are Acquisitions and Product Launches. Based on the Analysis presented in the Cardinal matrix; Oracle Corporation is the major forerunners in the Marketing Cloud Platform Market. Companies such as Adobe, Inc., Salesforce.com, Inc., SAP SE are some of the key innovators in Marketing Cloud Platform Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Salesforce.com, Inc., Oracle Corporation, Pegasystems, Inc., HubSpot, Inc., SAP SE, SAS Institute, Inc., Redpoint Global, Inc., Cheetah Digital and Sitecore, Inc.
Recent Strategies deployed in Marketing Cloud Platform Market
Partnerships, Collaborations and Agreements:
May-2022: SAP came into a partnership with Accenture, an Irish-American professional services company. Together, the companies aimed to introduce a new joint portfolio to assist large companies to move to the cloud and provide continuous innovation. Moreover, the new joint portfolio integrates the RISE with an SAP solution and SOAR with Accenture services offering and has been enhanced with new features that contain Accentureâ€™s complete suite of transformation services, such as customized cloud services and proprietary intelligent tools, offered through a cohesive as-a-service model.
Mar-2022: Pegasystems came into a partnership with Google Cloud, a suite of cloud computing services. This partnership would help mutual customers to boost their digital modifications with Pegaâ€™s low-code business software on Google Cloudâ€™s favorably reliable cloud services. Additionally, Pega would create Pega Cloud applications available on Google Cloud as a completely hosted and managed-as-a-service portfolio. Moreover, the partnership permits customers to decide how they want to implement Pega, delivering the selection, flexibility, and asset to configure their cloud environment to best suit their requirements and adjust to business changes.
Sep-2021: SAS came into a partnership with Microsoft Azure, a cloud computing service. Through this partnership, the implementation of SAS Cloud in the Azure Central India region in Pune brings the total number of Azure regions reinforced by SAS Cloud to 11, with locations across the US, UK, Germany, Australia, and Brazil, supported by future rollouts across the globe. Moreover, Microsoft and the significant local investment allow the company to further reinforce its commitment to consumers by delivering a broad choice of data processing locations to serve legal and company conditions.
Aug-2021: HubSpot came into a partnership with Envato, the world-leading online gathering for creative tools, assets, and talent. Together, the companies aimed to introduce more than 250 high-quality and various website themes on Envato Market, all created particularly for the HubSpot CMS Hub. Additionally, adding a CMS Hub variety on ThemeForest, makes it even more pleasing for scaling businesses for utilizing cloud-based CMS to get started fast and provide incredible digital experiences to their consumers.
Acquisition & Mergers:
May-2021: Sitecore took over Moosend, a SaaS-based marketing automation platform provider. This acquisition would complete Sitecoreâ€™s capability to power the personalization conditions of trendy enterprises, with the combination of Moosendâ€™s cloud-native, API-first, and modular marketing automation medium. Moreover, Sitecoreâ€™s development to evolve into a SaaS-based digital experience platform is competent of helping the most refined digital experiences.
Jan-2021: SAS completed the acquisition of Boemska, a privately held technology company. This acquisition would improve SAS Viya, a cloud-native, advanced analytics platform with a rich set of abilities that promote SASâ€™ goal of sustaining the complete analytics life cycle and promoting customer migration to the cloud. Moreover, Boemskaâ€™s technology puts SAS closer to where judgments are created and unrestricted in cloud marketplaces for applications inventors.
Dec-2020: Adobe took over Workfront, the dominant work management platform. This acquisition would bring efficiency, cooperation, and productivity advancements to marketing teams currently contested with siloed work administration solutions.
Oct-2020: SAP took over Emarsys, a supreme omnichannel consumer engagement platform provider. The new Emarsys allows businesses to engage more productively and more personally with their consumers. Additionally, improving the SAP Customer Experience offering with Emarsys would form a new paradigm for how business is managed digitally as it would deliver omnichannel engagements in real time, hyper personalized, allowing companies to ensure every engagement is appropriate and impactful.
Product Launches and Product Expansion:
Feb-2022: Salesforce introduced Safety Cloud, assisting people to get together safely. The Safety Cloud helps communities and companies better manage health, testing, and entry protocols to develop securer in-person experiences on occasion and in the workplace.
Sep-2021: Oracle launched Oracle Fusion Marketing, helping marketers manage campaigns that develop highly qualified sales possibilities. This launch allows marketers to efficiently create campaigns that traverse traditional advertising and marketing channels and is the first marketing automation solution that is designed to bypass the entire lead conversion and qualification procedure. Moreover, Fusion Marketing uses artificial intelligence (AI) to automatically score tips at the account level, except when customers are inclined to talk to a salesperson and develop a qualified sales prospect in any CRM strategy.
Jul-2021: Redpoint launched In Situ the foremost cloud-native, data quality-as-a-service. The In Situ delivers unified consumer data in place, at unprecedented comfort, pace, and scale without the need to transfer data across the internet. Moreover, In Situ also delivers radical transparency into the reliability, quality, and trust of all consumer data authorizing companies to confidently implement their data across all edge points of the company.
Apr-2021: HubSpot introduced Operations Hub. The product is developed to transform the role of procedures experts across the enterprise and certify them to take center stage in supporting their companyâ€™s scale. Moreover, with Operations Hub, customers can unify consumer data in a connected CRM platform, automate a host of time-consuming jobs, maintain a clean database with comfort, and ultimately, play an active part in creating their organizationâ€™s strategy.
Oct-2020: SAP introduced SAP Customer Data Platform, a next-generation consumer data platform. The SAP customer data platform permits institutions to reimagine the consumer experience across every engagement, from business and marketing to service and sales. Moreover, the SAP Customer Data Platform is planned to go further in marketing by adding rich context to sales, commerce, and service experiences, with relevant convenient marketing.
Sep-2020: Oracle launched a series of innovations within its customer data platform. The series would allow marketers to streamline the delivery of personalized marketing schedules that boost sales, enhance consumer fulfillment, and grow consumer lifetime value. Furthermore, the latest updates to Oracle Unity allow B2B and B2C marketers to stop expensive and complicated consumer data integration projects by delivering a single platform that unifies all consumer data and allows it to be rapidly and easily activated within living business operations.
Scope of the Study
Market Segments covered in the Report:
o Customer Relationship Management
By Marketing Function
â€¢ Advertising & Branding
â€¢ Sales Channel
â€¢ Customer Support
By Deployment Mode
By Organization Size
â€¢ Large Enterprises
â€¢ Small & Medium Enterprises (SMEs)
â€¢ Retail & eCommerce
â€¢ IT & Telecom
â€¢ Travel & Hospitality
â€¢ Media, Entertainment, & Gaming
â€¢ Healthcare & Life Sciences
â€¢ North America
o Rest of North America
o Rest of Europe
â€¢ Asia Pacific
o South Korea
o Rest of Asia Pacific
o Saudi Arabia
o South Africa
o Rest of LAMEA
â€¢ Adobe, Inc.
â€¢ Salesforce.com, Inc.
â€¢ Oracle Corporation
â€¢ Pegasystems, Inc.
â€¢ HubSpot, Inc.
â€¢ SAP SE
â€¢ SAS Institute, Inc.
â€¢ Redpoint Global, Inc.
â€¢ Cheetah Digital
â€¢ Sitecore, Inc.
â€¢ Exhaustive coverage
â€¢ Highest number of market tables and figures
â€¢ Subscription based model available
â€¢ Guaranteed best price
â€¢ Assured post sales research support with 10% customization free
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