Global Marketing Automation Strategic Analysis Report 2023-2030: Growing Focus on Mobile-First Approach Creates Robust Opportunities, Cloud-Based Marketing Automation to Gain Prominence
DUBLIN, Nov. 30, 2023 /PRNewswire/ -- The "Marketing Automation - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering.
Global Marketing Automation Market to Reach $9.1 Billion by 2030
The global market for Marketing Automation estimated at US$4.5 Billion in the year 2022, is projected to reach a revised size of US$9.1 Billion by 2030, growing at a CAGR of 9.3% over the analysis period 2022-2030. Cloud, one of the segments analyzed in the report, is projected to record 10.2% CAGR and reach US$6.2 Billion by the end of the analysis period. Growth in the On-Premise segment is estimated at 7.5% CAGR for the next 8-year period.
The rise of digital advertising has become the cornerstone for the growth of marketing automation strategies. In today's digital age, as digital marketing becomes mainstream, marketing automation technologies are gaining increasing importance and becoming indispensable for businesses. This trend is further validated by the rise in registered domain names, showcasing the ongoing shift to digital platforms as businesses aim to build brand visibility and equity in the digital landscape.
Marketing automation encompasses a wide scope and offers numerous benefits, such as improved efficiency, better customer engagement, and data-driven decision-making. It plays a pivotal role in delivering digital and personalized experiences to consumers, gaining prominence in the marketing landscape.
Recent market activity in the field of marketing automation demonstrates the dynamic nature of the industry, with innovations and advancements shaping the competitive landscape. World brands are actively participating in this evolving landscape, and the competitive market presence ranges from strong to niche players, highlighting the diverse strategies employed by businesses worldwide in 2022.
The U.S. Market is Estimated at $1.3 Billion, While China is Forecast to Grow at 11.2% CAGR
Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.7% and 8% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 8.8% CAGR.
MARKET TRENDS & DRIVERS
FOCUS ON SELECT PLAYERS (Total 252 Featured)
For more information about this report visit https://www.researchandmarkets.com/r/ciq7y3
Research and Markets
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SOURCE Research and Markets