Global Life Science Customer Journey Experience Report 2021: Pre-purchase Experience, to Product Experience, to Post-purchase Experience, is More Important Now More than Ever
DUBLIN, Jan. 14, 2022 /PRNewswire/ -- The "Benchmarking for 2021: Understanding the Life Science Customer Experience" report has been added to ResearchAndMarkets.com's offering.
Understanding the Life Science Customer Experience
Understanding the overall customer experience, from pre-purchase experience, to product experience, to post-purchase experience, is more important now than ever before.
Customer experience offers an opportunity for suppliers to differentiate themselves from other suppliers in a crowded life science marketplace on something more than product performance and price. An excellent customer experience is key to both maintaining relationships with current customers, as well as building and expanding new relationships with potential customers.
COVID-19 Challenges and Changes That Are Relevant to Doing Business in 2021
In last year's edition, we asked about COVID-19 impacts. This year's Life Science Customer Experience goes beyond just impact and looks at lasting reputation effects of the pandemic, what suppliers can change, and what measures implemented for pandemic customers would like to see continue.
As life science, customers continue to raise their expectations of suppliers the need to improve and understand aspects of the customer experience where improvements are needed or where competitors are leading the way has never been greater.
The scope of this study offers in-depth analysis across five waves (years: 2016, 2018, 2019, 2020, 2021) of customer experience benchmarking, tracking the performance of 27 different suppliers, and allowing for analysis of how suppliers' strategies have impacted customer experience scores over time and how they compare to other suppliers over time.
The Voice of 800 Customers
This year, we've asked 800 scientists to evaluate the suppliers they use on the customer touchpoints tat occur during the evaluation of products, selecting and using products, and customer support after the sale.
The report, included with the tableau dashboard, will allow you to:
Key Topics Covered:
Section 2: Overview
Section 3: Life Science Supplier Rankings
Section 4: COVID-19 Pandemic Impact
Methodology and Demographics
Section 5: Appendix
For more information about this report visit https://www.researchandmarkets.com/r/l58c7x
Research and Markets
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