Global Ecommerce Consumer Survey Compares Shopping Habits, Fraud Worries, Customer Experience Expectations
International fraud protection leader ClearSale (https://www.clear.sale) is pleased to release an extensive analysis of its five-country study on consumer attitudes commissioned from Sapio Research titled, 2021 Global Ecommerce Consumer Behavior Analysis. The analysis shows merchants how online shoppers in the U.S., U.K., Canada, Mexico and Australia decide which ecommerce stores to buy from and which to avoid.
"With so much growth in online shopping worldwide this year, we want to help merchants understand customer attitudes so they can meet the expectations of their ideal customers, whether those are American Baby Boomers, Mexican millennials or Gen Z Australians," said Rafael Lourenco, ClearSale Executive Vice President.
The study was conducted in early March 2020 and surveyed more than 1,000 frequent online shoppers in each country. The survey asked shoppers for their opinions about online security and data privacy, their concerns about online fraud and where they prefer to shop, among other topics.
Among the survey findings, 52% of all consumers order from overseas merchants as well as in-country retailers and 50% are most likely to shop on a phone or tablet. "These numbers show that merchants that don't accept cross-border orders and provide a good mobile experience are missing out on half of their potential customers," Lourenco said.
The survey also found that consumers worry about fraud but don't have patience with merchants who reject their orders by mistake.
The survey also found differences in consumer behavior between countries. For example:
"Any merchant who wants to understand their customers' behavior can use this information to improve their customer experience and reach cross-border customers more effectively," Lourenco said. The full analysis of the ecommerce customer survey is available at https://offer.clear.sale/global-ecommerce-consumer-behavior.
ClearSale offers the most complete ecommerce fraud protection, combining cutting-edge statistical technology with the world's largest team of specialized fraud analysts for a balanced, comprehensive, real-world approach. Trusted by over 3,000 customers worldwide and touting a 99% retention rate, ClearSale is the first company to offer chargeback guarantees and the largest company focused on global card-not-present fraud prevention. ClearSale helps businesses prevent fraudulent chargebacks without interfering with the online shopping experience. As a result, clients can sell more, safely, even in dynamic or challenging international markets. More information at https://clear.sale or follow on LinkedIn, Facebook or Twitter (News - Alert) @ClearSaleUS.
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