Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships
Partnership boosts management and flexible monetization to build long-term value
TORONTO, ON, Jan. 13, 2021 /CNW/ - Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers deliver end-to-end solutions that optimize and monetize audiences.
The partnership brings together the customer engagement power of Firstlight Media's Content Management System (CMS) and integrated revenue and customer management of Evergent's OTT and traditional video solution to significantly enhance user and subscriber management within video ecosystems.
Firstlight Media's CMS is a core element of a platform built on Gen 5 architecture and delivering step-changes in performance, flexibility and scale. The CMS offers real-time metadata management, pre-integration of third-party enrichment providers, storefront pre-visualization tools with real-time and scheduled publishing, and editable electronic program guides. The integration with Evergent solutions enhances the ability of content and service providers quickly and flexibly to create the subscriptions and promotions that can convert content discovery into long-term connections and revenue.
"The creation and the management of relationships between consumers and OTT providers require two unique skill sets," said Vijay Sajja, CEO and founder of Evergent Technologies. "Our partnership with Firstlight Media gives the idustry the ability not only to rapidly create engaging user experiences, but also allows services to do quick market experiments with our flexible user management system."
"With upwards of 300 OTT providers competing for audience share, rapid time-to-market for new services is critical to business success," said Paul Pastor, Chief Business Officer and co-founder of Firstlight Media. "By combining our cloud-based platform with Evergent's advanced technology, we're creating an agile, robust solution that can support the industry's needs at a strategic point in the engagement funnel and can build long-term value for our customers."
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