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Extreme Reality Collaborates with Haier to Bring Software-Based Full-Body Motion Gaming to the Company's Line of Android-Based Smart TVs
[January 09, 2013]

Extreme Reality Collaborates with Haier to Bring Software-Based Full-Body Motion Gaming to the Company's Line of Android-Based Smart TVs

LAS VEGAS --(Business Wire)--

Extreme Reality, developer of Extreme Motion and Extreme UI motion capture technology, will collaborate with Haier on the development of full-body motion gaming for the company's upcoming Android (News - Alert)-based Smart TVs. The collaboration is expected to bring a series of preinstalled motion games bundles using the device's standard built-in 2D camera to deliver an industry leading gaming experience without the need for costly 3D cameras or extra hardware.

"Our collaboration with Haier is expected to give millions of consumers access to the world of motion gaming which has historically been restricted by the need for proprietary, high-cost hardware," says Sarit Firon, CEO of Extreme Reality. "People will be able to enjoy their industry leading Haier Smart TV and receive our amazing bundle of motion games the whole family can play without any additional hardware, and more importantly, with no additional cost."

Extreme Reality's motion games are produced using the Extreme Motion software development kit (SDK) and represents the first full-body motion game for Android-based Smart TVs and tablets that is able to use a systems existing 2D camera. he games will also be available on select Android tablets later in the year. At the CES (News - Alert) the innovative concept of motion games on a 2D camera will be showcased at the Haier booth, LVCC Central Hall, booth 10939.

Extreme Reality's patent-protected Extreme Motion technology is ideal for Smart TVs and mobile devices. The technology captures a user's motion in difficult noise, lighting and distance settings using a standard VGA camera. The bundle of motion games represents a shift in full-body motion gaming from 3D to mainstream 2D game platforms.

Extreme Reality will demonstrate its Extreme Motion and Extreme UI technologies on multiple platforms including Android-based systems, Smart TVs and PCs in the LVCC South Hall 2, booth 25500.

About Haier

Haier Group is the world's leading solution provider to a whole set of home appliances and the distributor through the integration of virtual and physical networks. Founded in Qingdao in 1984, Haier adheres to the innovation system of centering on customers' needs to drive the sustainable and healthy development. For more information please visit

About Extreme Reality

Established in 2005, Extreme Reality, also known as XTR3D, is a privately held company based in Herzlia, Israel. The company is the developer of the patented Extreme UI gesture control and Extreme Motion full-body 3D motion capture software. Supported by strong intellectual property, this powerful technology allows any consumer electronic device to enable full-body 3D motion capture using a standard 2D camera. This software can be implemented on any platform, turning any consumer electronic device into a full-body motion-controlled game system. For more information, visit

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