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Exset and Surbhi Broadband Partner to Offer Digital Cable Solutions in India
[January 14, 2013]

Exset and Surbhi Broadband Partner to Offer Digital Cable Solutions in India

Jan 14, 2013 (Close-Up Media via COMTEX) -- The Netherland-based Exset and Delhi-based Surbhi Broadband have entered a strategic technology and business partnership to provide solutions to small and medium-sized cable TV operators in India.

In a release, the companies said that according the agreement reached between Exset and Surbhi, both the entities shall assist the Indian cable operators to adopt the flagship product of DMS from Exset's stable in their digital migration and monetization efforts.

The strategic partnership will enable the Indian cable operators to have access to Surbhi's expertise in hardware and software system integration. "The two companies will bring new partnership models to the doorsteps of Cable Operators ranging from outright purchase, rental and revenue-share models to assist the Small and Medium sized cable operators in their digital transition," said London-based Rahul Nehra, Global Head, Sales & Marketing, Exset B.V.

"Exset's technologies including the award winning DMS are of immense benefit to the small and medium sized cable customers. We trust that the collaboration with Exset and the availability of cost-effective solutions and various business models will help promote the growth of the Indian digital cable TV market," said Piyush Mishra, Vice President - Sales, Surbhi Broadband Pvt. Ltd.

Surbhi will promote market and manage Exset CAS/Middleware/Application/Advertising Modules and VAS alliances.

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