SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

TMC NEWS

TMCNET eNEWSLETTER SIGNUP

Dun & Bradstreet Acquires Orb Intelligence
[January 09, 2020]

Dun & Bradstreet Acquires Orb Intelligence


SHORT HILLS, N.J., Jan. 9, 2020 /PRNewswire/ -- Dun & Bradstreet, a leading global provider of business decisioning data and analytics, today announced the acquisition of Orb Intelligence, a prominent digital business identity and firmographic data provider. The acquisition, in combination with the July 2019 acquisition of Lattice Engines, furthers the commitment and investment Dun & Bradstreet has made to provide its clients with the best-in-industry data, analytical applications and technology. 

"The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns," said Michael Bird, President, Sales & Marketing Solutions, Dun & Bradstreet. "Clients can rely on Dun & Bradstreet as the one-stop-shop for all of their data-driven, decision-making and customer engagement needs."

Orb Intelligence is a digital business identity and firmographic data provider that offers a high quality, global database of information and attributes on 57 million companies, with a focus on building a digital view of a business's presence, including web domains, URLs, IP addresses and social networks. The company provides the data backbone to many of today's most well-known B2B sales, marketing and analytics organizations focused on digital marketing or sales initiatives. 

"To be acquired by Dun & Bradstreet, which helps copanies leverage data and insights to accelerate revenue, lower cost, manage risk and transform for greater competitiveness, is a wonderful culmination to the journey Orb Intelligence began in 2013," said Maria Grineva, Chief Executive Officer and Co-Founder of Orb Intelligence. "We are excited to join Dun & Bradstreet and look forward to working alongside their talented team to deliver a differentiated set of solutions to help businesses improve their competitiveness and growth." 



With the acquisition, clients will benefit from Dun & Bradstreet's growing portfolio of digital solutions and expertise, including:

  • Linked Digital Identity: The cross-validation of data across both online and offline sources will create the most accurate and comprehensive view of businesses and attributes that can be used for digital ABM initiatives and targeting by marketing and sales teams.
  • Digital Activation: Orb Intelligence data will provide continuing improvements to D&B Audience Targeting, D&B Visitor Intelligence, D&B Hoovers and D&B Lattice, improving the reach and accuracy of anonymous visitor match, programmatic targeting and sales outreach.
  • Measurable Impact: The combined data cloud will simplify the connection and segmentation of audiences, the creation of artificial intelligence (AI) models, and activation of channels through the D&B Lattice Customer Data Platform (CDP), to deliver the best sales and marketing campaigns.

The transaction closed on January 8, 2020. Financial terms were not disclosed. Learn more about how Dun & Bradstreet can help grow your business.


About Dun & Bradstreet
Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet's Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Twitter: @DunBradstreet

Media Contact:
Lisette Kwong
973-921-6263
KwongL@dnb.com

Investor Contact:
Bryan Hipsher
IR@dnb.com

Dun & Bradstreet Logo

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/dun--bradstreet-acquires-orb-intelligence-300984463.html

SOURCE Dun & Bradstreet


[ Back To TMCnet.com's Homepage ]









Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: tmc@tmcnet.com.
Comments about this site: webmaster@tmcnet.com.

STAY CURRENT YOUR WAY

© 2020 Technology Marketing Corporation. All rights reserved | Privacy Policy