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Cultivating Customer Engagement and Increasing Brand Integrity at the Center of Online Messaging Presentation
[May 11, 2017]

Cultivating Customer Engagement and Increasing Brand Integrity at the Center of Online Messaging Presentation

iconectiv (News - Alert), an authoritative partner of the global communications industry connecting more than two billion people every day, will provide valuable insights on boosting customer engagement between consumers and brands, amid stringent Telephone Consumer Protection Act (TCPA) messaging regulations, during an upcoming webinar on May 18, 2017.

Presented along with the Professional Association for Customer Engagement (PACE), the webinar: The Power of Identity: Avoiding the Pitfalls and Costs of Consumer Disengagement, will be a valuable asset for marketing professionals, contact center and call center managers, compliance managers and business owners who recognize the value the role of text messaging as part of an omnichannel strategy to drive revenue and brand intimacy within their business operations.

A recent industry study by Twilio found nine in 10 consumers would like to be able to use messaging to communicate with businesses, yet strict TCPA policies often create costly fines, resulting in multi-million dollar class action settlements, when consumer messaging is inappropriately conducted. The webinar is open to both PACE members and non-members, and will be presented by Tara Condon, Director of Product Marketing, iconectiv, and Patrick Wilcox, Director of Product Management, iconectiv.

iconectiv recently launched Right Party Verification for Messaging, a new service for contact centers that helps ensure messages are delivered to the correct owner of a mobile phone who has provided previous explicit consent to receive them. The service helps companies comply with Federal Communications Commission (FCC (News - Alert)) rules under the TCPA to avoid costly fines and lawsuits while maintaining a positive brand reputation and ensuring customer trust and loyalty.

"Text messaging continues to be a preferred form of communication for consumers," said Scott Puopolo, Executive Vice President, Information Solutions, iconectiv. "Brands owe it to their customers and shareholders alike to conduct messaging outreach in a safe and responsible manner."

PACE is the world's largest association focused on omnichannel customer engagement for marketing, customer service and compliance. A key part of the association's mission is to provide leadership in the professional and ethical use of the telephone when conducting business for the benefit of its members and consumers.

To register for The Power of Identity: Avoiding the Pitfalls and Costs of Consumer Disengagement visit: PACE Event Registration.

[Suggested Tweet].@iconectiv and @PACEassociation webinar on #text #messaging to highlight #consumer #engagement & #brand integrity on May 18

About iconectiv

At iconectiv, we envision a world without boundaries, where the ability to access and exchange information is simple, seamless and secure. As the authoritative partner of the communications industry for more than 30 years, iconectiv realizes this vision for more than two billion people every day by providing market-leading solutions that enable the interconnection of networks, devices, and applications. Working closely with private, government and non-governmental organizations, iconectiv continues to protect and secure telecommunication infrastructures for service providers, governments and enterprises, while providing network and operations management, numbering, registry, messaging and fraud and identity solutions to more than 1,200 organizations globally.

A US-based company, Telcordia Technologies, doing business as iconectiv, is a wholly owned subsidiary of Ericsson (News - Alert). For more information, visit

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