Crownpeak Launches Experience Optimization Engine, Powered by Dynamic Yield
DENVER and NEW YORK, Sept. 14, 2021 /PRNewswire/ -- Crownpeak, the leading digital experience platform, today announced the launch of the Crownpeak Experience Optimization Engine, powered by Dynamic Yield. With this solution, companies can create, optimize and deliver individualized digital experiences across channels, at scale – increasing revenue, loyalty and engagement. The solution comes as part of a strategic partnership, aimed at helping more companies harness the power of personalization, between Crownpeak and Dynamic Yield, the Experience Optimization platform.
In today's digital world, tailoring online content, recommendations and experiences to each buyer turns prospects into customers, and buyers into repeat buyers. For B2B and B2C marketers alike, personalization is an important and strategic part of their toolkit. In fact, according to Gartner®, "32% of digital marketing leaders say that 'creating and delivering personalized experiences for customers' is among their top three digital marketing objectives for 2021."1
"Buyers today are more empowered, independent and online – often preferring to navigate their journeys themselves, rather than engage with sales upfront," said Lacey Ford, CMO, Crownpeak. "That's why it's incredibly important to provide tailored, relevant and easy-to-navigate digital experiences that draw prospects to you and keep them engaged. Our experience optimization engine and partnership with Dynamic Yield enable companies to make the most of their content – using personalization and A/B testing to create cohesive buyer journeys and impactful customer experiences that ultimately increase sales."
Positioned as a Leader in the Gartner "Magic Quadrant™ for Personalization Engines" four times in a row,2 Dynamic Yield algorithmically matches content, products and offers to each individual based on their online activities, historical behavior and more. And its advanced AdaptML system uses a self-training deep learning model to predict and recommend products that are most likely to drive engagement and purchases.
The Crownpeak Experience Optimization Engine integrates Dynamic Yield's technology into Cownpeak's digital experience platform (DXP) and hybrid headless CMS. Companies can build, test and deploy experiences that are maximally relevant and useful across the customer journey – taking advantage of capabilities including:
"The combination of Dynamic Yield and Crownpeak is incredibly powerful for organizations," said Anoop Vasisht, VP of Partnerships at Dynamic Yield. "Dynamic Yield determines the optimal content or offer to show each individual or microsegment, and Crownpeak orchestrates the experience delivery to any device, across any digital channel. All this happens in real time – maximizing the impact and likelihood of conversion."
Crownpeak and Dynamic Yield will hold a webinar on Thursday, Oct. 7, at 11 a.m. ET, to provide more information on their complementary technologies, the power of personalization and how to use the Crownpeak Experience Optimization Engine.
To register for the free event, titled "Where Content and Personalization Meet in the World of DXPs," please visit https://www.crownpeak.com/resources/webcasts/where-content-and-personalization-meet-in-the-world-of-dxps.
1Gartner, Inc., Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin and Jennifer Polk. July 19, 2021.
Removing the barriers to managing digital experiences, Crownpeak's built-in tools address content management, experience optimization and governance, personalization, web accessibility and privacy UX. Companies can deliver high-impact, trust-building experiences at scale that are brand-consistent and compliant with global privacy laws – improving loyalty, engagement and revenue. For more information, please visit www.crownpeak.com.
About Dynamic Yield
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