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Crewe Capital Advises on the Majority Sale of E-Commerce Company Lime Lush
[September 14, 2018]

Crewe Capital Advises on the Majority Sale of E-Commerce Company Lime Lush

Crewe Capital, LLC, a premier investment banking and advisory firm, announced today that they have successfully advised on the majority sale of Lime Lush, an online boutique retailer of women's apparel, footwear, and accessories. Lime Lush's founders will continue to be owners in the company.

Crewe Capital CEO, Michael Bennett, said, "The deal is the latest example of the private equity sector's appetite for exceptional e-commerce companies with good margins, high growth, and a niche competitive advantage over brick and mortar. Boutique e-commerce retailers of women's apparel are considered the influencers of fashion and generally benefit from the ability to offer a more personalized experience to customers."

Founded in 2013 and based in Orem, Utah, Lime Lush's popular styles and trends, easy-to-use mobile platform, high rate of customer repeat orders, and social media presence have elevated the company to become one of the leading U.S. online apparel boutiques, attracting a young, fast-growing, and loyal consumer base. Lime Lush continues to achieve success competing in a crowded sector with other boutique retailers, large e-commerce retailers, ad brick-and-mortar apparel companies. As of July 2018, Lime Lush's year-over-year growth is up more than 50 percent.

Lime Lush CEO and founder, Jared Taggert, said, "Crewe Capital was fantastic from start to finish. Selling your company can be an emotionally charged process full of ups and downs. It is imperative to have an experienced advisor on your side who can filter through the emotion to keep the process moving forward and ensure your needs are met along the way. Crewe found us the perfect partner with a vision bigger than our own and the experience to make it a reality. We're excited for this next chapter in life and to watch our legacy continue to flourish under new ownership."

Crewe Capital has a history of advising on the sale of companies in the consumer retail industry. In 2017, it advised on the majority sale of Mo' Bettahs to Four Foods Group, which has developed an innovative partnership model that accelerates the growth of restaurants. In early 2018, Crewe Capital advised on the sale of C-Slide to Liebman Group to help support the company's strategic vision of expanding its sales channels to retail and B2B direct.

About Crewe Capital

Crewe Capital, LLC is premier independent investment banking, securities, and mergers and acquisitions firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, and family offices. The firm is headquartered in Salt Lake City with offices in New York City, Denver, and San Diego. More information about Crewe Capital, LLC, Member FINRA/SIPC can be found at

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