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Credit Union Solutions Provider CULedger Selects William Mills Agency as Public Relations Agency of RecordWilliam Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced its selection as agency of record to provide PR services to Denver-based CULedger, a leading CUSO (Credit Union Service Organization). CULedger focuses on delivering innovative applications through global, distributed ledger technology (DLT) to credit unions. These applications reduce costs and enhance the member experience through lower fees and quicker transaction times. CULedger's flagship product, MyCUID, is a platform built on DLT that enables credit unions to detect and prevent call center fraud and enable self-sovereign identity for members. "Partnering with WMA will increase CULedger's brand recognition and further establish our position as a market leader in providing innovative ledger technology to better serve our credit unions and their members," said Julie Esser, chief engagement officer, CULedger. "CULedger is working on behalf of the entire credit union industry to become the standard for improving operational efficiency and access to information via distributed ledger technology," said Scott Mills, President, William Mills Agency. "Our agency is excited for the opportunity to support CULedger in this mission."
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