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ClearSlide Releases Polaris: Enhanced Customer Engagement with Guided Sales Content Delivered Directly Within Salesforce CRMSAN FRANCISCO, March 14, 2017 /PRNewswire/ -- ClearSlide today announced one of the most significant product and platform releases it has ever offered sellers, marketers, and their management. The company's new Polaris Release guides selling and recommends content to enhance customers and prospect engagement. Polaris offers the right content to reps at the right time in the sales process and delivers it within Salesforce, Gmail, and Outlook. ClearSlide Polaris ensures sales reps receive strong content and messaging as they need it, provides leaders confidence that their sales processes will be followed, and give marketers real-time insight on what content reps present and send customers, and how customers react to their outreach with this content. The ClearSlide Polaris Release includes a new rules-based, content recommendation engine that leverages an organization's sales process and specific customer context like their industry, sales stage, and any identified competitors. This context tailors recommendations for the best content reps should leverage in upcoming customer interactions and delivers that content from within their core applications like Salesforce, Outlook, Gmail, and ClearSlide mobile experiences. Updates to ClearSlide Insights Dashboards in Salesforce helps sales and marketing leaders manage team and individual rep performance, onboard new reps faster, identify individuals and deals at-risk, and benchmark rep and content performance using real-time engagement data. Accessing the right content and measuring its impact is a huge challenge for most organizations. Research shows that sales reps spend more than 440 hours per year searching for content, and overwhelmingly find that content is either outdated or irrelevant. Research also reveals that 65 percent of content created by marketing teams is never even used with customers, and 93 percent of organizations cannot effectively track sales content performance today. "Every sales and marketing leader I speak to wants customers to have amazing experiences with their company – but too often their customer interactions fail to delight because they aren't using a unified system of engagement like ClearSlide," said Dustin Grosse, ClearSlide CEO. "Polaris brings new capabilities to our industry-leading Sales Engagement Platform, deeply embedding ClearSlide content, integrated communications and real-time insights in Salesforce, Outlook, and Gmail." Aragon Research estimates the market for Sales Engagement Platforms will grow from $780 million today to over $5 billion by 2021. "Single-point enablement tools and CRM systems do not naturally help sellers identify and anticipate buyer needs," said Jim Lundy, CEO and Lead Analyst, Aragon Research. "Sales Engagement Platforms that include guided selling capabilities allow sales teams to hyper-personalize content based on engagement. ClearSlide continues to lead and innovate with its Polaris Release, and was one the first to offer a complete Sales Engagement Platform." "Having ClearSlide content and recommendations embedded within Salesforce makes it easy for my team to find and use the right, approved content at every stage of the buyer journey," said Joseph Dressler, SVP of national sales for LiveIntent. "Now that I have team performance dashboards in Salesforce, it allows me to connect the ClearSlide content and conversations that we deliver to actual results – to quickly prioritize where managers need to spend time." For marketing and sales enablement, the Polaris Release guides sellers to the right content, tailored to an organization's sales process and customer context:
For sales and service reps, the Polaris Release delivers recommended content in context to drive more personalized account-based engagement:
For IT, Developers, and Partners, Polaris offers enterprise-grade security and compliance, as well as new APIs to integrate ClearSlide into existing business systems and workflows:
"Based on early customer feedback, we've already seen the Polaris Release become a game-changer for customers," said Raj Gossain, VP product and design for ClearSlide. "By bringing guided selling and recommended ClearSlide content even more deeply into Salesforce, Outlook and Gmail plugins, and our mobile experiences, users are engaging with customers more successfully across channels. The outcome is better insights in Salesforce to proactively manage team performance." To learn more about ClearSlide or get started with a 30-day free trial, go to www.clearslide.com. Customers can sign up for live demos of the Polaris Release March 20-24, or visit the ClearSlide Help Center. The latest ClearSlide for Salesforce app is now available on the Salesforce AppExchange. About ClearSlide Powered by the Polaris Release, ClearSlide is the system of engagement for sales, marketing and services teams that makes every customer interaction more successful. For managers and leaders, ClearSlide provides engagement dashboards to improve deal visibility, coaching, and stronger forecasting. For content users and creators, ClearSlide makes it easy to recommend content tailored by sales stage, with next-step interaction suggestions. For reps, ClearSlide intuitively delivers content, communications, and analytics in a single, unified platform experience. Visit www.clearslide.com for more information, or follow the company on Twitter @ClearSlide. Contact:
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/clearslide-releases-polaris-enhanced-customer-engagement-with-guided-sales-content-delivered-directly-within-salesforce-crm-300423186.html SOURCE ClearSlide |