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C3 focuses on Middle East growth with new distributor partnership
[January 11, 2013]

C3 focuses on Middle East growth with new distributor partnership

(M2 PressWIRE Via Acquire Media NewsEdge) Cambridge, UK. Cambridge-based multimedia communication specialist, C3, plans to increase its presence in the Middle East after partnering with Metelco, a well-established reseller of communications software solutions based in Dubai.

Metelco has a solid reputation in the Middle East region with over 400 customer installations completed in the past nine years. The company specialises in the provision of communication software applications (call management and voice recording), and will now be adding C3's Apcentia Network Messaging platform and Fusion Contact Centre to its selective product portfolio.

C3's Network Messaging is a powerful solution that enables Mobile Networks Operators (MNO) and Virtual MNOs to deliver superior voice messaging services and easily deploy other revenue-generating applications, thereby increasing legacy streams and introducing new VAS revenue streams, at the same time as improving the customer experience and reducing churn.

Fusion Contact Centre gives organisations complete control over their contact centre operation. The web-based graphical solution is incredibly simple to install and operate, and enables anyone to define and easily manipulate services to meet specific business requirements.

"We have a strong focus on the applications provision at Metelco, which puts us in a unique position as a specialised distributor for communication software solutions," said Raad Jaboori Al-Shaikh, Managing Director Metelco.

"C3's Network Messaging platform and Fusion Contact Centre fit perfectly with the current Metelco product offering and we see a number of opportunities ahead as we promote these solutions to our current database of customers." John Wood, sales and marketing director of C3 added: "We are delighted to be working with such an experienced distributor that shares our enthusiasm for C3's powerful and highly effective solutions." About C3 C 3 is one of Europe's leading suppliers of telecommunication platforms for Interactive Voice Response (IVR), Messaging, Call Conferencing and Customised Call Handling Solutions including Tier1 PCI Compliance. For over 20 years, C3 has installed telecommunication technology in more than 26 countries with clients including BT, Cable & Wireless, Vodafone, Oxygen8 and 4D Interactive. The company recently received a 94% customer satisfaction rating from research company BenchmarQ.

For more information please contact Katie Matthews, marketing executive,

C3 The Jeffrey's Building St John's Innovation Centre Cowley Road Cambridge CB4 0DS T: 01223 427 700 About Metelco Metelco based in Dubai - UAE is the regional representative company for technology-edge communications solutions, designed to provide the platform and tools for enterprises in various market sectors to monitor and manage their internal and external processes. Established in 2004, Metelco offers local technical, sales and marketing support for the Middle East region in relation to its whole product portfolio. The company aims is to provide the latest technology in communications solutions to the clients in diverse market sectors and ensure effective support to meet the ever-changing requirements in modern-day business Metelco's offices are located at the Dubai Media City, Dubai, UAE Metelco Enterprises FZ LLC PO Box: 502642 Dubai, UAE T: +9714 457 9195 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to


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