Blackhawk Network Continues Legacy of Disruption with Launch of Innovative Payment Solutions Suite
PLEASANTON, Calif., Dec. 1, 2020 /PRNewswire/ -- Digital payments transformation has accelerated in 2020, driving massive adoption and expansion of digital wallets, mobile apps and contactless payments. Helping to drive this payments revolution, Blackhawk Network today announced a global suite of solutions for merchants and retailers that meaningfully connects physical and digital payments. The result: a truly seamless, omnichannel payment experience for consumers; more revenue, new customer acquisition channels and enhanced loyalty for partners.
"Retailers' and merchants' businesses changed instantly this year, and Blackhawk has responded with a product suite that brings once-disparate physical, digital and stored value payments together, keeping brands and consumers connected in a seamless way," said Helena Mao, VP of global product strategy at Blackhawk Network. "As a global leader in bringing brands closer to consumers with innovative payment experiences, Blackhawk continues to innovate its digital payment platform through our Pay4It™ suite of solutions that provide our partners with a complete end-to-end, omnichannel experience for their customers."
The new suite of solutions addresses key pain points in the payment experience today. More importantly, it provides expanded payment choice to customers and can improve partners' ability to acquire and retain customers:
"The Pay4It suite emphasizes how the power of payments can help our partners create true engagement and added value for their customers," said Mao. "Businesses know they must invest in their digital platforms and ensure payment option parity across their physical and digital channels, while also delivering a seamless, truly omnichannel experience. It's exciting to support our partners to meet this moment."
There is an unprecedented level of urgency for merchants to embrace digital payment options as customer preferences have shifted seemingly overnight. Blackhawk is powering payments in select branded ecosystems among its expansive network. This shift helps to meet customer demands by enabling cash-in options and seamlessly transferring money and stored value across physical to digital channels.
To learn more about Blackhawk Network's suite of innovative payment solutions, please visit our website.
About Blackhawk Network
1 "The Role of Digital Financial Inclusion in Preparing for Older Age and Retirement" was published by World Bank and the Better Than Cash Alliance in July 2019.
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SOURCE Blackhawk Network