Barstool Sports Continues to Disrupt Media Industry With New Approaches to Live Events, Sports and Entertainment
2023 marks the 20th Anniversary of Barstool Sports, Inc. and it will be unveiling a host of new content for its 100+ million fans to celebrate this milestone. Kicking things off, the media juggernaut has announced seven new shows, five new live events and a new NIL marketplace for college athletes and creators to further solidify the company's creativity, influence and impact on Millennial and Gen Z audiences.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220915006138/en/
Barstool Sports CEO Erika Nardini speaking at the company's 2023 upfront presentation on Wednesday, September 14 in New York City. Photo credit: Barstool Sports
These announcements were made at the company's 2023 upfront presentation on Wednesday, September 14 at Webster Hall in New York City. The variety show style event featured talent from some of the media company's most popular shows including, KFC Radio which just celebrated 10 years on air, #1 sports podcast Pardon My Take, #1 hockey podcast Spittin' Chiclets, Chicks in The Office, #1 golf podcast Fore Play, Out & About, Mean Girl Pod, BFF's, PlanBri, The Yak and more. The event culminated in a live charity auction hosted on live shopping platform Whatnot, where all proceeds went to the Crisis Text Line, which provides free, anonymous, real time support to those in crisis.
In addition, Barstool CEO Erika Ayers Nardini and Founder Dave Portnoy spoke about how the company plans to further expand its reach among the hard-to-reach 18-34 year old demographic and its unmatched influence to move products for brands. Nardini and Portnoy reported that in the past six years Barstool revenue grew 3650%; this year alone its workforce grew by 42%. They underscored how Barstool leverages its audience on every social platform to deliver high-ROI brand partnerships, which include 27 billion video views across its content. They also shared that 58% of listeners have purchased a product after hearing it advertised on a Barstool podcast, according to a recent audience survey. Barstool closed out the show with a look into the future of what is next for the company as it approaches its 20th birthday.
"Barstool is the most influential digital media brand in the country," explains Erika Ayers Nardini, CEO, Barstool Sports. "Our audience are true fans of Barstool and the franchises we build. The deep engagement and connection we have to our audience base moves products for our brand partners that no other media company can match. 92% of our brand partners not only renew, but increase their yearly spend by 27%. We look forward to continuing to expand our reach as we celebrate our 20th anniversary."
Barstool's key areas of growth and innovation for the remainder of 2022 and into 2023 include plans to:
Please find all media assets from the event here.