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Averon Launches Password-Free Account Access Solution to Fight Lost Customer TransactionsSAN FRANCISCO, Dec. 3, 2018 /PRNewswire/ -- Averon today will release its MagicLogin™ solution at the Gartner Identity and Access Management Summit 2018 in Las Vegas, Nevada. Averon MagicLogin helps brands increase conversion rates and user engagement by enabling consumers to create new accounts, log in to existing accounts, and securely link information by using a phone number as the unique account identifier, eliminating the need for passwords and lengthy registration processes. Today, digital logins are broken and have become a source of lost revenue and trust. In fact, 58 percent of users who download an app never complete an account registration. Even worse, 86 percent of users who land on a mobile site leave without completing a transaction. Typical registration of a new mobile account requires users to jump through a series of hoops from creating a new login to answering SMS or email verification processes, causing frustration and abandonment. MagicLogin solves these problems by providing a verified and simple one-tap process with the user's mobile phone number as the user ID. MagicLogin lets users automatically log in to existing accounts, create new accounts, and link an existing account to the MagicLogin solution. "What we are inroducing today gives consumers the power to create a connected online identity through frictionless mobile access," said Wendell Brown, chief executive officer of Averon. "While consumers see the benefit of a streamlined account experience, businesses see an increase in customer sign-ups, conversion rates, and penetration of mobile numbers tied to accounts—all while protecting privacy." Brown will unveil the new solution during his speaking session on Monday, December 3, at 6:45 p.m. PST in Theater 2 at the Gartner Identity and Access Management Summit. The session will also highlight how businesses can securely eliminate logins and boost conversions through instant, seamless authentication plugs. Throughout the summit, Attendees can visit Averon at booth 619 and experience its industry-leading authentication solutions. About Gartner Identity and Access Management Summit 2018 About Averon Averon, MagicLogin, and Be Authentic are trademarks or registered trademarks of Averon US, Inc., in the United States and/or other countries. All other trademarks or registered trademarks are the property of their respective holders. Media Contact:
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