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Amazon.cn Became 1st Chinese Online Partner of Samsung
[December 15, 2011]

Amazon.cn Became 1st Chinese Online Partner of Samsung


BEIJING, Dec 15, 2011 (SinoCast Daily Business Beat via COMTEX) -- Chinese shopping site Amazon.cn recently announced that it became the first online partner of Samsung in China for direct supply of Samsung mobile phones.

The strong alliance between the two parties would greatly improve customer experience in terms of the selection and supply of goods. Meanwhile, the cooperation this time would usher in the new development trend of direct supply in the mobile phone even the digital consumer products sector.



The strategic cooperation between the two parties removed the intermediate channel and further reduced costs, which allows Amazon.cn to return the profit to consumers by means of various promotions. Secondly, the cooperation is helpful to perfect product categories of Amazon.cn, turning the platform into the most complete online sales platform for mobile phone after samsungshop.com.cn, which could ensure preferential supply of hot mobile phones and phones in short supply. Meanwhile, major new Samsung mobile phones would be simultaneously launched on Amazon.cn. The two parties have uninterruptedly launched trail experience for new products customized by the two brands, for example, a large-scale trial experience campaign for Samsung flagship smart phone GALAXY Note I9220 was launched on Amazon.cn early this month, receiving good feedback from consumers.

Source: www.chinanews.com.cn (December 15, 2011)

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